MyDeal
| File:Mydeal-logo.png | |
| Company type | Division |
|---|---|
| Industry | Online retail, Marketplace |
| Founded | 2011 in Melbourne, Victoria, Australia |
| Founder | Sean Senvirtne |
| Defunct | Template:End date and age |
| Headquarters | Melbourne, Victoria, Australia |
Key people | CEO: Sean Senvirtne Chief Marketing Officer: Ryan Gracie[1] CTO: Matthew Hosking COO: Joshua Mangan |
| Products | Homewares, furniture, electronics, fashion |
| Owner | Woolworths Group |
| Website | www |
MyDeal functioned as an online marketplace platform within the e-commerce sector. Established in 2011 and subsequently purchased by the Woolworths Group in 2022, the service ceased operations in 2025.
History
The platform was created by Australian business leader Sean Senvirtne, who also held the position of CEO. Its development took place between 2007 and 2011 during Senvirtne’s involvement in advertising package ventures.[2]
In 2021, the company enhanced its leadership team by appointing Ryan Gracie as its inaugural Chief Marketing Officer; Gracie brought experience from his previous role at Catch.com.au. This hire came ahead of a major rebranding effort.[3][4]
Woolworths Group completed the acquisition of MyDeal in September 2022 for a sum of $243 million.[5]
In October of the same year, a security breach compromised personal data of roughly 2.2 million users, including their names, email addresses, and phone numbers. Woolworths acted swiftly to secure the information and implement measures to avoid similar breaches in the future.[6]
By June 2025, Woolworths declared that MyDeal would be discontinued by September due to ongoing unprofitability and mounting competition. The platform’s operations were consolidated into Woolworths’ other marketplace brands such as Everyday Market and Big W Market.[7]
References
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- ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
- ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
- ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).
- ↑ Lua error in Module:Citation/CS1/Configuration at line 2123: attempt to index field '?' (a nil value).