MyDrink Beverages
| Company type | Private |
|---|---|
| Industry | Beverage development |
| Founded | 2008 in Lithuania |
| Founder | Adomas Pranevicius, Kastytis Kemezys |
| Headquarters | Lithuania |
Area served | Europe, India |
| Products | Beverage formulation, research, flavor house selection, contract manufacturing, bottling oversight, market analysis, packaging design, marketing support |
| Parent | BevSource (since 2018) |
MyDrink Beverages is a Lithuanian company specializing in beverage development, with a sales branch located in the United Kingdom and representatives operating in Denmark and India. The company provides a comprehensive range of services including beverage formulation, research, flavor house selection, contract manufacturing, bottling oversight, market analysis, packaging design, and marketing support.
History
Established in 2008 in Lithuania by Adomas Pranevicius and Kastytis Kemezys, MyDrink Beverages began its operations as a drinks distributor within the Baltic countries before broadening its scope to include private label beverage sales across Europe.
In 2009, the company secured brand registration within the European Union, launched its official website, and emerged as a leading private label beverage supplier within the Horeca sector throughout the Baltic region.
By 2010, MyDrink extended its project reach to France, Germany, and Norway while introducing production management services. The following year saw the opening of a sales office in Denmark and an expansion of offerings to include beverage development alongside raw material trading.
In 2012, the firm inaugurated its own laboratory dedicated to beverage testing and development. In 2013, it expanded further by establishing a UK sales office and rolled out ready-to-launch beverage concepts incorporating lean startup principles.
MyDrink joined the London Chamber of Commerce and Industry in 2014 and organized DrinkPreneur Live 2014, recognized as Europe’s inaugural beverage accelerator event. That year also marked the introduction of construction management services to its portfolio.
In 2018, ownership of MyDrink Beverages transitioned to BevSource, a company based in the United States.
Products
The company’s product lineup encompasses a variety of beverage brands such as NapNock energy shot, HighVit Vitamin Drink, Hello Hungry liquid meal replacement, BrumBrum Vitamin Drink, BCAA 5000 Pre-Workout Drink, Super!Natural energy drink, an energy drink associated with Newcastle United football club, and Cinnamora soft drink.
Beverages business community
In 2014, MyDrink Beverages initiated DrinkPreneur, a worldwide network designed to assist beverage entrepreneurs by promoting knowledge sharing and industry connections.
That same year, MyDrink collaborated with Zenith International to host DrinkPreneur Live, a European accelerator event highlighting startup awards for emerging beverage brands. This forum attracted over 100 startup and early-stage brand developers, underscoring MyDrink’s commitment to encouraging innovation and expansion within the beverage sector.