NYXL (company)
| File:NYXL logo.svg | |
| Formerly | Andbox |
|---|---|
| Company type | Private |
| Industry | Esports |
| Founded | June 10, 2019 |
| Founders |
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| Headquarters | Manhattan, New York , US |
Key people |
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| Parent | Sterling VC |
| Subsidiaries |
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| Website | nyxl |
NYXL is an esports organization based in New York City, originally founded as Andbox in 2019 by Sterling.VC, a venture capital firm supported by Sterling Equities. The organization manages several franchises such as New York Excelsior and New York Subliners, marking it as the city’s pioneering multi-team esports entity. By 2021, it had expanded to include two more teams and adopted the NYXL brand in March 2022.
Andbox (2019–2022)
In July 2017, Jeff Wilpon, co-founder of Sterling.VC, purchased a franchise slot from Activision Blizzard for the Overwatch League, leading to the creation of the New York Excelsior. Sterling.VC later acquired a second franchise slot in May 2019 for the Call of Duty League, which was branded as the New York Subliners. To oversee these teams, Sterling.VC established Andbox on June 10, 2019, with Scott Wilpon, Farzam Kamel, and Rohit Gupta as co-founders.
Andbox expanded into the Valorant competitive scene in September 2020 by signing a professional team under its banner. In June 2021, it formed a partnership with Trovo Mayhem to introduce a Call of Duty Mobile team, which was subsequently renamed NYSL Mayhem. In January 2022, author and screenwriter James Frey took on the role of CEO at Andbox.
NYXL (2022–present)
On March 23, 2022, Andbox transitioned its brand identity to NYXL and revealed a multi-million-dollar investment aimed at enhancing New York City’s gaming industry. This initiative included establishing its Manhattan-based headquarters known as XLHQ and launching YXL, a youth development program. Simultaneously, the Valorant squad was rebranded from Andbox to New York Fury.
Between July 14 and 17, 2022, NYXL organized the Call of Duty League Major IV event at Brooklyn’s Kings Theatre. This occasion featured a collaboration with Mountain Dew focusing on an NFT and cryptocurrency initiative within Decentraland. Nonetheless, on December 19, 2022, NYXL declared that it would cease hosting Major IV events in New York.