Nar (company)
| Company type | Private |
|---|---|
| Industry | Telecommunications |
| Founded | March 21, 2007 |
| Headquarters | Baku , Azerbaijan |
Area served | Azerbaijan |
| Products | Mobile telecommunications services |
| Parent | Vodafone (strategic partner since 2009) |
Nar serves as the commercial identity of Azerfon, a mobile telecom operator headquartered in Baku, Azerbaijan.
Company background
Azerfon LLC commenced its activities on 21 March 2007, operating under the Nar Mobile brand. Its coverage extends across the entire territory of Azerbaijan, including isolated locations such as the villages of Qarxun and Sohub, where Nar is the exclusive service provider. The company currently supports a customer base exceeding 2.1 million users. In 2009, Azerfon established a strategic partnership with Vodafone. By December of the same year, it introduced Azerbaijan's inaugural 3G (UMTS) network among GSM operators.
Marketing
The term Nar translates to pomegranate in Azerbaijani, representing a link between Azerbaijan’s cultural traditions and contemporary lifestyle, a concept prominently featured in its marketing efforts. In 2011, Nar’s promotional campaigns included Eurovision champions Ell & Nikki. On April 6, 2015, the company underwent rebranding to Nar, unveiling a new logo that combines a pomegranate with a communication bubble and launching the creative initiative known as the "Nar Garden" platform.
See also
- Telecommunications in Azerbaijan
- Ministry of Communications and Information Technologies (Azerbaijan)
- List of Azerbaijani companies