Narrative Strategies
| Company type | Private |
|---|---|
| Industry | Communications consultancy |
| Founded | 2019 |
| Founder | Ken Spain, Ed Mullen, Patrick O'Connor, Katie Mitchell |
| Headquarters | Washington, D.C. , United States |
Area served | United States |
Key people | Matt Moon (Managing Director), Devin O'Malley, Jill Farquharson, Daraka Satcher, Mark Keida |
| Products | Corporate strategy, public policy guidance, reputation management, polling, message evaluation, research |
Narrative Strategies (Narrative) is a communications consultancy established in 2019 with its main office located in Washington, D.C. The firm provides guidance to businesses, trade groups, coalitions, and nonprofit organizations on matters related to corporate strategy, public policy, and reputation management.
History and Founding
Established in 2019, Narrative was created by Ken Spain, Ed Mullen, Patrick O'Connor, and Katie Mitchell, all of whom previously held leadership roles at CGCN Group, a Republican-focused advocacy firm based in Washington.
In 2021, Narrative broadened its bipartisan expertise by bringing on Devin O'Malley, who served as a communications advisor to Republican Governor-elect Glenn Youngkin, alongside Jill Farquharson, a former Senate aide to Democratic Senator Tom Carper.
The year 2024 marked a strategic alliance between Narrative and Clarion Capital Partners, accompanied by the opening of new offices in New York City and West Palm Beach. That same year, Daraka Satcher, formerly Chief of Staff for Representative Hank Johnson (D-GA), joined the team to strengthen services in stakeholder analysis, public affairs initiatives, and third-party engagement.
In 2025, Narrative introduced its Insights division by hiring Mark Keida, previously a pollster for PhRMA, to enhance capabilities in polling, message evaluation, and research.
Industry Recognition
Narrative earned the Public Affairs Firm of the Year award from the Reed Awards in 2024.
By 2025, the company was recognized among The Washington Post's Washington Top Workplaces and featured on the Inc. 5000 list. Managing director Matt Moon received Ragan’s Zenith Award for Leader of the Year. Moreover, Narrative Strategies was acknowledged by PR News Agency Elite Top 120 for 2026.
In November 2025, The Wall Street Journal referenced polling conducted by Narrative regarding public attitudes toward the artificial intelligence sector in an article examining concerns about AI.