Nativex
| Company type | Private |
|---|---|
| Industry | Mobile advertising |
| Founded | 2000 |
| Founder | Rob Weber, Ryan Weber |
| Headquarters | Singapore |
Area served | APAC, EMEA, North America, Latin America |
| Products | Mobile user acquisition, creative production, marketing services (media strategy, ad placement, creative development, advertising analytics) |
| Owner | Mobvista |
Nativex (previously known as W3i) is a mobile advertising platform headquartered in Singapore, delivering marketing services including media strategy, ad placement, creative development, and advertising analytics. The company caters to significant regions such as APAC, EMEA, North America, and Latin America. Nativex functions as an authorized advertising provider for closed ecosystem platforms like Tencent, Bytedance, UC Browser, and Baidu; programmatic networks including AppLovin and Unity Ads; affiliate and influencer marketing collaborators such as InMobi; mobile device manufacturers like Huawei; and attribution services including Google Tag Manager and Tenjin.
Core Business
Focusing on mobile user acquisition and creative production, Nativex provides end-to-end marketing solutions. In 2020, the company introduced TopWorks Creative Studios, a worldwide creative network designed to develop localized advertising content. This initiative supports Nativex’s objective to improve advertiser interaction through customized creative assets.
History
Established in 2000 by twins Rob and Ryan Weber initially as a desktop advertising firm, Nativex gradually shifted its focus toward mobile marketing. In March 2016, Mobvista—Asia’s leading mobile ad network—acquired the company for $24.5 million, enhancing its technological capabilities and market access.
Following the acquisition, Nativex strengthened its strategic alliances to expand its market influence. It gained official recognition as a TikTok Marketing Partner after launching TopWorks in 2020. Moreover, Nativex maintains formal marketing partnerships with Kwai for Business, Sina Weibo, Xiaohongshu, Baidu, and BIGO Ads, establishing itself as a prominent entity in cross-border mobile advertising throughout Asia and internationally.