New Bright

New Bright Industrial Co., Ltd.
Company type	Private
Industry	Radio-controlled vehicles, toys
Founded	1955
Headquarters	Wixom, Michigan, United States
Products	Radio-controlled cars, boats, toy trains, toy robots, non-remote-controlled toys

Adapted from the English Wikipedia article New Bright, available under CC BY-SA 4.0Updated 27 November 2025

New Bright Industrial Co., Ltd., commonly known as New Bright, is a U.S.-based manufacturer specializing in radio-controlled vehicles, with its main office located in Wixom, Michigan.

History

Established in 1955, New Bright originally became well-known for producing battery-powered and electric toy trains, particularly popular during the holiday seasons from 1986 to 2012. Over time, the company broadened its product offerings to include various radio-controlled toys such as cars, boats, and collaborated with iRobot to create innovative toy robots.

Products

The company presents an extensive selection of radio-controlled licensed models, featuring vehicles like sports cars, monster trucks, ATVs, and speedboats. Among the prominent licensed replicas are Forza Motorsport-inspired Bugatti and Chevrolet cars. Additionally, New Bright produces RC models such as the (Jeep Wrangler Trailcat concept and Ford Bronco racing truck), both integrated with mobile app-enabled cameras marketed as DashCams. Beyond licensed items, the lineup also includes unbranded New Bright monster trucks, drag racers, dune buggies, Christmas-themed trains, and radio-controlled insect and spider toys. The company further offers non-remote-controlled toys like free-rolling construction vehicles, car carriers, and monster trucks.

Licensed products

The current portfolio of licensed radio-controlled vehicles encompasses:

Monster trucks

Sports cars

Other

Funco F9 (dune buggy)
MasterCraft X-23 (speedboat)
Polaris RZR (ATV)