Nijiya Market
| Company type | Private |
|---|---|
| Industry | Retail (Japanese grocery stores) |
| Founded | 1986 |
| Founder | Saburomaru Tsujino |
| Headquarters | Torrance, California , United States |
Area served | California, Hawaii |
| Products | Japanese culinary products, organic produce |
| Website | www |
Nijiya Market (ニジヤマーケット Nijiya Māketto) is a U.S.-based chain specializing in Japanese grocery stores, with its main office located in Torrance, California. It operates 12 outlets throughout California and Hawaii. The store’s emblem, featuring a rainbow, represents a connection between Japan and the United States.
History and overview
Established in 1986 by Japanese immigrant Saburomaru Tsujino, Nijiya Market launched its inaugural store in the Kearny Mesa neighborhood of San Diego. The chain provides an extensive selection of Japanese culinary products and cultivates organic produce on its own 100-acre farm situated in Rainbow, California. Additionally, Nijiya has created an internship initiative and developed proprietary brands for items such as rice, dashi, miso, and other traditional Japanese goods.
At present, Nijiya maintains locations in prominent cultural districts including San Francisco’s Japantown, San Jose’s Japantown, and Los Angeles’ Little Tokyo. A previous branch in Hartsdale, New York ceased operations in 2018.
Gochiso Magazine
Nijiya Market issues Gochiso Magazine (ごちそうマガジン) quarterly in Japanese and once yearly in English. The publication highlights Nijiya’s product offerings alongside authentic Japanese recipes and features exploring Japanese culinary traditions. Through Gochiso and its business activities, Nijiya actively promotes the concept of shokuiku.