Nobull
| Company type | Private |
|---|---|
| Industry | Sportswear |
| Founded | 2015 |
| Founder | Marcus Wilson, Michael Schaffer |
| Headquarters | Boston , United States |
Area served | Worldwide |
Key people | Mike Repole (controlling interest), Tom Brady (second largest shareholder) |
| Products | Sportswear, athletic apparel |
Nobull (presented as NOBULL) is a Boston, Massachusetts-based company specializing in the manufacture of sportswear. Established in 2015 by Marcus Wilson and Michael Schaffer, the brand initially gained recognition within the CrossFit community but has since broadened its reach to encompass various athletic activities.
Beginning with the 2023 NFL season, Nobull assumed the role of official sponsor for the NFL Scouting Combine. Additionally, the company supports the PGA Tour and backs San Francisco 49ers quarterback Mac Jones. In 2021, Nobull secured the position of title sponsor for the CrossFit Games.
Etymology
The founders, Wilson and Schaeffer—formerly colleagues at Reebok—created Nobull with the intent to establish a brand that "avoids selling nonsense" to consumers. The company's name embodies this philosophy, serving as an abbreviation for "no bullshit."
History
Established in Boston in 2015 by Wilson and Schaeffer, Nobull embraced a minimalist aesthetic in designing its rugged and practical sports apparel. The brand's target audience comprises individuals who are dedicated and reject excuses. While initially concentrating on the CrossFit sector, Nobull has diversified its offerings to cater to a wider spectrum of sports enthusiasts.
During the COVID-19 pandemic, Nobull experienced significant expansion and secured $32 million in funding in 2021, which valued the company at $500 million. This growth led to key partnerships, including a three-year title sponsorship agreement with the CrossFit Games beginning in 2021, a six-year contract with the PGA Tour announced in 2022, and becoming a sponsor of the NFL Combine in 2023.
In December 2022, Nobull implemented a workforce reduction of 35%, attributing this decision to economic pressures and an emphasis on sustaining long-term brand health. By July 2023, entrepreneur Mike Repole acquired a controlling interest in the company. Subsequently, in January 2024, former NFL quarterback Tom Brady integrated his health and apparel ventures with Nobull, emerging as its second largest shareholder.