North American Power
| Company type | Private |
|---|---|
| Industry | Energy supply |
| Headquarters | Norwalk, Connecticut , United States |
Area served | Connecticut, Georgia, Illinois, Maine, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas |
| Products | Electricity and natural gas supply |
North American Power operates as a retail energy provider with its main office located in Norwalk, Connecticut. It supplies electricity and natural gas to both residential and business clients throughout 12 deregulated states: Connecticut, Georgia, Illinois, Maine, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, and Texas.
Business model
The company formerly utilized a multi-level marketing approach to distribute electricity and natural gas but ceased this method in January 2015.
In 2011, the Maryland Public Service Commission (MPSC) conducted an investigation into the firm for deceptive sales tactics, leading to a penalty of $100,000. By August 2013, following corrective actions by the company, the MPSC concluded the investigation. Founder Kerry Breitbart explained that the challenges arose from rapid expansion and emphasized the improvements achieved through strengthened compliance protocols.
North American Power also promoted Renewable Energy Certificates (RECs) through its American Wind initiative. Nevertheless, a 2014 analysis by the environmental organization EcoRI pointed out uncertainties about the certification status and category of RECs offered. Although North American Power asserted that its RECs were certified by ISO New England, the organization clarified that it does not provide certification for RECs.