NumberFire
| Company type | Private |
|---|---|
| Industry | Sports analytics, Fantasy sports |
| Founded | 2010 |
| Founder | Nik Bonaddio |
Area served | Fantasy sports enthusiasts, digital content creators, journalists, professional teams, sports leagues |
Key people | Nik Bonaddio (Founder), Keith Goldner (Chief Analyst) |
| Products | Statistical evaluations of sports events and audience data |
| Owner | FanDuel (since August 2015) |
numberFire operates as a privately held firm specializing in statistical evaluations of sports events and audience data, catering to fantasy sports enthusiasts, digital content creators, journalists, professional teams, and sports leagues. Its services reach an audience exceeding 700,000 subscribers and it collaborates with prominent organizations such as ESPN, NFL, Sports Illustrated, USA Today, and SB Nation.
History
Established in 2010 by Nik Bonaddio, who financed the venture using his earnings from Who Wants To Be A Millionaire, numberFire attracted early interest following a compelling presentation at TechCrunch’s DisruptNYC event. The company grew in 2011 by bringing on chief analyst Keith Goldner, whose background includes roles with the Oklahoma City Thunder, Philadelphia 76ers, and ESPN.
By the end of 2011, numberFire obtained venture capital investments from entities including RRE Ventures, New York University, among others. In August 2015, the company was purchased by FanDuel; however, the acquisition's financial details were kept confidential.
Methodology
Utilizing advanced statistical models and data mining techniques, the firm supports more informed decision-making within the realms of fantasy sports, sports handicapping, and digital media. Its unique algorithms apply a scientific methodology to interpret statistics. NumberFire has earned acclaim for correctly forecasting the winner of Super Bowl XLV and for outperforming leading competitors such as ESPN, Yahoo!, and CBS in the domain of fantasy sports analytics.