Nurv
| Company type | Private |
|---|---|
| Industry | Film production, Viral marketing |
| Founded | 1999 in Colorado Springs, Colorado, United States |
| Founder | Andrew Fischer |
| Headquarters | Colorado Springs , United States |
Area served | Worldwide |
Key people | Andrew Fischer (CEO) |
| Products | Film production, viral marketing campaigns |
Nurv operates as a film production and viral marketing firm headquartered in Colorado Springs, Colorado. Established by Andrew Fischer, Nurv gained recognition for pioneering marketing strategies like human billboard advertising. In 2005, Fischer auctioned advertising space on his forehead using temporary tattoos through eBay. By 2011, the company was involved in producing a feature film entitled The Chronicles of Rick Roll, which starred personalities known for viral videos.
Human ad space
In January 2005, Nurv's CEO Andrew Fischer attracted global media attention by selling temporary tattoo advertising space on his forehead for $37,375. This initiative ignited a trend of human advertising that utilized various parts of the body as ad space, frequently sold via eBay. Fischer’s campaign received extensive coverage from major news organizations such as ABC, BBC, CBS, CNBC, CNN, FOX, MSNBC, and NBC. Notably, the campaign’s sponsor Snorestop experienced a fivefold boost in online sales alongside a 50% increase in retail purchases following the promotion.
Web properties
NURV manages the General Forum, a moderately sized online discussion platform boasting over 25,000 registered members and exceeding 1,000,000 posts since its inception in 2000.
Viral videos
Among NURV’s viral video productions is its initial widely recognized mashup trailer that combined scenes from Dumb & Dumber with the soundtrack from the Inception trailer. In 2011, NURV developed a viral concept trailer for The Chronicles of Rick Roll, a meme-inspired film underway at the time. This trailer featured well-known YouTube figures including Antoine Dodson and Leeroy Jenkins.