O'Che 1867
| Company type | Private |
|---|---|
| Industry | Jewellery |
| Founded | 1867 |
| Founder | Che Yue Tong |
| Headquarters | Macau , China |
Area served | Greater China |
| Products | Gold and platinum jewellery |
O'Che 1867 represents the luxury jewellery division of Ourivesaria Che Lee Yuen (), a family-operated goldsmith and jewellery enterprise based in Macau, China. Established in 1867 during the Qing dynasty, it stands as one of the most longstanding goldsmith businesses in Greater China, boasting a heritage spanning four family generations. The term "Ourivesaria" translates to goldsmith in Portuguese, while "Che" (also romanized as "Tse" in Hong Kong) refers to the family surname.
History
- 1850: Birth of founder Mr. Che Yue Tong in Macau
- 1867: At age 17, Mr. Che founded "Ourivesaria Che Lee Yuen" located in Kiu Tsai Tou, Macau
- 1880: Commenced crafting gold jewellery
- 1910-20: The founder’s sons, Choi Sang and Wing Sang, joined the business; shop relocated to No. 24 Rua dos Mercadores
- 1942: Third generation member Chi San (son of Choi Sang) became part of the company
- 1944-46: Pioneered commercial gold refining via electrolysis and utilized carbon for platinum dissolution in Greater China
- 1967: Celebrated centennial anniversary
- 1992: Business expansion led to moving premises to Rua F.X. Pereira 105A
- 1996: Fourth generation descendant Stephen Tse joined the firm
- 1997: Introduced RingMaster, Macau’s inaugural concept jewellery store
- 2007: Marked 140 years; launched a fine jewellery outlet at Grand Canal Shoppes, Venetian Macao
- 2008: Participated in international exhibition "JMA Macau 2008"; earned Macau Prime Award for Brand Excellence
- 2015: Opened retail locations at Harborview Hotel, Fisherman’s Wharf, and Travessa do Mastro in Macau
- 2017: Received the Most Valuable Brand Gold Award at the Business Awards of Macau
- 2018: Established first store within mainland China, located in Zhuhai, PRC
- 2019: Designed and sponsored crowns for Miss Macau Pageant; honored as one of the 12 Macao Classic Brands (Marca Tipica de Macau)
- 2024: Awarded the Macau SMEs Honourable Awards