OMGPop
| Company type | Subsidiary |
|---|---|
| Industry | Video games |
| Headquarters | New York City , United States |
Area served | Worldwide |
| Products | Draw Something, various flash games including board games, card games, and licensed adaptations |
| Parent | Zynga Inc. |
OMGPop, also presented as OMGPOP and previously identified as i'minlikewithyou or iilwy, operated as an independent studio specializing in flash games before being purchased by Zynga Inc. in 2013.
History
Located in the SoHo district of New York City, OMGPop secured initial funding from Y Combinator during its startup phase. The platform earned recognition from Time magazine, which listed it among the 50 Best Websites of 2009.
On March 21, 2012, Zynga revealed its acquisition of OMGPop for $180 million, with the goal of broadening its collection of engaging, free-to-play games. Subsequently, Zynga's CEO, Mark Pincus, announced a corporate restructuring in June 2013 that involved reducing staff by 18%, affecting many former OMGPop employees and resulting in the closure of the New York office. Although there were early reports suggesting OMGPop's shutdown, the omgpop.com website continued operating until Zynga officially declared its closure on September 30, 2013. Prior to this, on August 29, 2013, four games—Cupcake Corner, Gem Rush, Pool World Champ, and Snoops—were discontinued.
During this timeframe, Zynga suffered a major security breach that compromised over 7 million email addresses and passwords belonging to OMGPop users. This data leak surfaced publicly in 2019 and was part of a broader cyberattack impacting more than 218 million Zynga accounts. While Zynga acknowledged the incident, it did not fully disclose the breach's scope or provide direct notification to affected users.
Games
OMGPop developed a variety of titles including traditional board games, card games, sports-themed games, clones of established popular games, as well as licensed adaptations like Atari's Missile Command.
Their standout success was the Pictionary-inspired game Draw Something, which on March 16, 2012, became Facebook’s most played game with 10.8 million daily active users—surpassing Zynga’s own Words with Friends, which had 8.6 million daily active players. By April 4, 2012, Draw Something had been downloaded more than 50 million times and had facilitated over six billion drawings exchanged among players.
List of games
- 9 Ball Pool
- Aim Really Good
- Aim for the Nuts
- Balloono
- Balloono Classic
- Ballracer
- Blockles
- Booya!
- Checkers
- Coin Party
- Cupcake Corner
- Defuse
- Dinglepop
- Draw My Thing
- Draw Something
- Fireworks
- Fleet Fighter
- Fourplay
- Gemmers
- Hamster Battle
- HamsterJet
- Hangman
- Hit Machine
- Hover Kart Battle
- Hover Kart Racing
- Hover Kart Party
- Jigsawce
- Letterblox
- Lottery
- Omgfife
- Poll Positions Lite
- Pool
- Puppy World
- Putt My Penguin
- Quiz World
- Rock Paper Scissors
- Sky Pigs
- Solitaire
- Spin The Bottle
- Swapples
- Tonk
- Tracism
- Trivia
- Typow!
- Typow Remix
- Pets
- Unscramble