Ocean Butterflies
| Company type | Private |
|---|---|
| Industry | Entertainment, Music |
| Founded | 1986 |
| Headquarters | Singapore |
Area served | Mainland China, Taiwan, Hong Kong, Singapore, Malaysia |
| Products | Music label operations, artist management, production, concert promotion, marketing, distribution, music publishing, digital/mobile music platforms, music education, branding and marketing services |
Ocean Butterflies Music () is a privately held Asian entertainment and music firm with a focus on Chinese-Pop (C-pop). Established in 1986, the company maintains operations in six key locations: Mainland China, Taiwan, Hong Kong, Singapore, and Malaysia.
History
Founded in 1986 in Singapore under the name Ocean Butterflies Production Pte Ltd, the company broadened its scope by 1990 to include music production and record distribution for artists from Taiwan, Hong Kong, and Malaysia. In 2007, Ocean Butterflies International was launched with financial backing from investors such as International Data Group, Susquehanna International Group, and Accel Partners. Subsequently, Taihe Music Group acquired the company. In 2014, founder Billy Koh resigned from his CEO position to establish Amusic Rights Management.
Enterprises
Ocean Butterflies International is structured around five principal divisions:
- Ocean Butterflies Music: encompassing music label operations, artist management, production, concert promotion, marketing efforts, and distribution services
- Touch Music Publishing: overseeing global administration of songs and songwriters
- Ocean Butterflies Technology: focusing on digital and mobile music platforms alongside distribution and licensing
- Music Forest: providing music education and artist development aimed at the C-pop markets in Singapore, Malaysia, and Mainland China
- Ocean Butterflies Communications: specializing in branding strategies, marketing campaigns, and event coordination
Touch Music Publishing
As the division responsible for song administration and licensing within Ocean Butterflies Music, Touch Music Publishing has extended its licensing activities beyond pop into production music since 2011. It holds membership in both MPS and the Composers & Authors Society of Singapore.