Ohana by Hawaiian
| Company type | Regional airline brand |
|---|---|
| Industry | Aviation |
| Founded | 2013 |
| Defunct | 2021 |
| Fate | Brand terminated; aircraft sold |
Area served | Hawaii, United States |
| Products | Passenger and cargo air services |
| Parent | Hawaiian Airlines |
ʻOhana by Hawaiian operated as a regional branch of Hawaiian Airlines, utilizing a fleet of four ATR 42 turboprop planes owned by Hawaiian and managed under contract by Empire Airlines. Although initially scheduled to commence service in the summer of 2013 to Moloka'i and Lana'i, the launch was postponed due to certification delays from the Federal Aviation Administration. Throughout its operational period, ʻOhana was seamlessly integrated within Hawaiian Airlines' route system.
On May 27, 2021, Hawaiian declared the termination of the ʻOhana by Hawaiian brand as a consequence of operational challenges brought on by the COVID-19 pandemic. The aircraft were planned for sale, with personnel being reassigned to other roles within Hawaiian Airlines.
History
In February 2014, Hawaiian revealed that ʻOhana would start flights on March 11. By June 2014, the airline had broadened its service to include Maui, providing daily connections between Kahului and destinations such as Moloka'i, Kona (Hawai'i Island), and Hilo.
In July 2015, Hawaiian collaborated with Empire Airlines to introduce an all-cargo freighter service across interisland routes under the ʻOhana brand, utilizing ATR 72 turboprop aircraft. Cargo operations officially began in March 2018 following the procurement of ATR 72-200(F) freighter planes.
Amid the COVID-19 crisis, ʻOhana significantly curtailed its operations. Flights to Kapalua were halted in March 2020, followed by suspension of passenger services to Lanai and Molokai as well as all interisland cargo flights starting November 2020. These interruptions were influenced by contractual agreements connected to Hawaiian's Boeing 717 and Airbus A321 fleets. By January 2021, passenger services were fully discontinued, effectively ceasing ʻOhana’s flight operations.
On May 27, 2021, Hawaiian announced the complete shutdown of the ʻOhana brand and its services, attributing the decision to pandemic-induced declines in interisland travel that made continuing operations unsustainable. The ATR aircraft were transferred to the mainland United States for sale.
Former destinations
The following Hawaiian locations were served by Ohana by Hawaiian:
| City | State | ICAO code | Airport |
|---|---|---|---|
| Hilo | Hawaii | PHTO | Hilo International Airport |
| Honolulu | Hawaii | PHNL | Daniel K. Inouye International Airport |
| Kahului | Hawaii | PHOG | Kahului Airport |
| Kailua-Kona | Hawaii | PHKO | Kona International Airport |
| Kapalua | Hawaii | PHJH | Kapalua Airport |
| Lanai | Hawaii | PHNY | Lanai Airport |
| Lihue | Hawaii | PHLI | Lihue Airport |
| Molokai | Hawaii | PHMK | Molokai Airport |
Cargo flights connected Honolulu with Hilo, Kahului, Kona, and Lihue.
Former fleet
| Aircraft | In service | Passengers | Notes |
|---|---|---|---|
| ATR 42-500 | 4 | 48 | |
| ATR 72-212F | 3 | Cargo | |
| Total | 7 | ||