Olé (sports newspaper)
| Company type | Daily newspaper |
|---|---|
| Industry | Sports journalism |
| Founded | May 23, 1996 |
| Founder | Clarín Group |
| Headquarters | Buenos Aires , Argentina |
Area served | Argentina |
| Products | Sports news, primarily association football coverage |
Olé is a prominent Argentine daily sports newspaper headquartered in Buenos Aires. Established on May 23, 1996, by the Clarín Group, it has risen to become the foremost sports publication in Argentina, particularly following the 2002 shutdown of El Gráfico, which later resumed as a monthly periodical. Shortly after its debut, Olé received three accolades from the Society for News Design in 1997.
Primarily dedicated to association football, Olé reports on significant sporting events within Argentina as well as important international sports news.
Overview
From the very beginning, Olé distinguished itself by merging an approachable tone with detailed reporting. Within its initial three years, the publication reached key editorial achievements and was recognized with several design honors.
In October 1997, the Society of Newspaper Designers (SND), a prestigious organization based in the United States, awarded Olé three excellence awards, highlighting it as an innovative editorial force in Latin American journalism.
Controversy
During its inaugural year, after Argentina’s Olympic football team secured a spot in the 1996 Olympic final, Olé published a contentious headline on July 31: "Let the macaques come", referring to the Brazil versus Nigeria semifinal. This headline sparked backlash and led to an official apology from the newspaper.
On May 12, 2009, Olé ran a front-page story featuring a digitally manipulated image of a flag displayed at River Plate Stadium during a match against Lanús. The altered flag was portrayed as criticizing River Plate's management, although it originally targeted the team’s defenders. This doctored photo had previously appeared on a fan blog before being published by Olé.