One by AOL
| Formerly | Millennial Media |
|---|---|
| Company type | Public (until acquisition) |
| Industry | Mobile advertising |
| Founded | May 2006 |
| Founder | Paul Palmieri, Chris Brandenburg |
| Fate | Acquired by AOL in 2015; rebranded as ONE by AOL |
| Headquarters | Baltimore , United States |
Key people | Michael Barrett (CEO from 2014) |
| Parent | AOL (from 2015) |
One by AOL, originally known as Millennial Media, was a company focused on delivering display advertisements on mobile devices.
History
Established in May 2006 by Paul Palmieri and Chris Brandenburg under the name Millennial Media, the firm secured $64.8 million in funding from venture capital sources between 2007 and 2011. Its growth strategy included acquiring companies such as TapMetrics in 2010, Condaptive in 2011, Jumptap in 2013, and Nexage in 2014.
Millennial Media initiated its initial public offering process in January 2012 and was publicly traded by March of the same year. In January 2014, Michael Barrett replaced Palmieri as CEO after his departure.
On September 3, 2015, AOL announced plans to purchase Millennial Media for $238 million. The acquisition was finalized on October 23, 2015, after which the company was rebranded as ONE by AOL.
Later, on September 10, 2018, Oath, the parent company of AOL, merged BrightRoll, One by AOL, and Yahoo Gemini into a single advertising platform named Oath Ad Platforms.
- Articles with short description
- American companies established in 2006
- Marketing companies established in 2006
- Online advertising services and affiliate networks
- Companies based in Baltimore
- Companies formerly listed on the New York Stock Exchange
- 2012 initial public offerings
- 2015 mergers and acquisitions
- AOL