Oofos
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 2011 |
| Founder | Lou Panaccione, Paul Brown, Juan Diaz, Steve Liggett |
| Headquarters | Braintree, Massachusetts , United States |
Area served | Global |
Key people | Duncan Finigan (Global Head of Brand Management and Marketing) |
| Products | Recovery footwear (sandals, clogs, slippers, shoes) |
| Website | oofos |
Oofos (presented as OOFOS) is a global American enterprise focused on recovery footwear. Its headquarters are located in Braintree, Massachusetts, and the company was launched in 2011.
History
Founded in 2011 by experienced footwear professionals Lou Panaccione, Paul Brown, Juan Diaz, and Steve Liggett, OOFOS initially distributed products directly to consumers through its own website, Amazon, and wholesale partners. By 2023, the brand had expanded its reach to 32 countries, extending its availability beyond specialty running outlets to major retailers including REI, DSW, and Nordstrom. In June 2025, OOFOS commenced opening dedicated retail locations throughout the United States.
Products and technology
Specializing in recovery footwear designed to minimize joint impact, OOFOS offers sandals and shoes incorporating OOfoam—a unique foam material engineered to absorb shock and improve comfort after physical activity. This proprietary technology supports a diverse collection of men’s and women’s styles such as sandals, clogs, slippers, and shoes.
Advertising
In 2020, former NFL and MLB athlete Deion Sanders became a brand ambassador for OOFOS, praising the footwear for easing discomfort resulting from his professional sports career. The following year in June 2021, ex-NFL quarterback Alex Smith joined as an ambassador, crediting the shoes with aiding his recovery from a severe injury sustained in 2018. By September 2022, former Las Vegas Raiders quarterback Derek Carr was added as a spokesperson; simultaneously, OOFOS was designated as the official recovery shoe of the LA Raiders. Additionally, Dawn Staley, head coach of the South Carolina Gamecocks women's basketball team, represents the brand as an ambassador.
OOFOS also maintains strategic alliances with organizations such as USA Gymnastics, the athletic performance company EXOS, the Premier Hockey Federation (NWHL), and the U.S. Ski & Snowboard team.
Philanthropy
In response to Duncan Finigan’s breast cancer diagnosis—who serves as global head of brand management and marketing—OOFOS initiated Project Pink in 2015 to contribute towards breast cancer research. A portion of sales revenue is donated to support this cause.