OpenMarket
| Company type | Subsidiary |
|---|---|
| Industry | Mobile messaging services |
| Founded | 1999 |
| Headquarters | Seattle , United States |
Area served | Global |
| Products | SMS, MMS, RCS, short codes, local numbers, toll-free messaging |
| Parent | Infobip |
OpenMarket Inc. operates as a subsidiary under Infobip, delivering cloud-based mobile messaging services tailored for enterprises. Its offerings include global one-way and two-way SMS, MMS, RCS, short codes, local numbers, and toll-free messaging enabled with text capabilities. The company’s main office is located in Seattle, Washington, with additional branches in Detroit, London, Sydney, Pune, and Guadalajara.
History
The origins of OpenMarket trace back to Qpass, a firm focused on electronic payment technologies. In February 2006, Qpass acquired Simplewire, a company established in 1999 specializing in mobile messaging and payment solutions. Following Amdocs’ acquisition of Qpass in June 2006, OpenMarket became the enterprise mobile services segment within Amdocs. That same month marked the debut of OpenMarket Exchange, a web-based platform designed to assist media companies and service providers in executing direct-to-consumer mobile transactions.
On 23 March 2010, Amdocs expanded OpenMarket’s international reach by acquiring MX Telecom, a London-based mobile messaging and payments aggregator, for approximately $104 million. This acquisition integrated the CMX2 platform into OpenMarket’s offerings. By May 2010, CMX2 had evolved into the OpenMarket Mobile Engagement Platform. Towards the end of 2017, OpenMarket broadened its capabilities by incorporating Rich Communication Services (RCS), enhancing its suite of advanced mobile messaging products.
About
OpenMarket delivers mobile messaging and engagement solutions to enterprises globally across industries such as retail, financial services, high tech, call center, logistics, travel, and hospitality. Its solutions address critical applications including customer feedback surveys, appointment reminders, emergency alerts, mobile coupons, and secure PIN verification. The company manages over one billion application-to-peer mobile message interactions each month, connecting businesses with more than three billion users and six billion devices worldwide. OpenMarket supports over 400 enterprise clients, counting four of the top ten most esteemed global brands among them.
On 17 February 2016, OpenMarket introduced a global mobile messaging partner program that allows organizations to integrate third-party solutions beyond traditional SMS. In 2018, the company further enhanced its product lineup by adding Rich Communication Services (RCS), reinforcing its position in the competitive mobile messaging market.
Surveys
In 2014, OpenMarket commissioned a study conducted by International Data Corporation (IDC) involving 600 participants across the US, UK, Europe, and Asia to examine how enterprises utilize text messaging for communication with customers and employees.
A joint survey conducted in March 2016 with Retail Week polled 1,000 consumers aged between 18 and 34. Results showed that 38% preferred receiving communications from retailers via SMS, while 83% valued notifications such as order confirmations, delivery updates, and click-and-collect alerts.
An April 2016 survey targeting 500 millennials revealed that more than three-quarters favored texting over phone calls, underscoring shifting communication preferences important for businesses engaging younger audiences.