Opinion Research Corporation
| Company type | Private |
|---|---|
| Industry | Market research |
| Founded | 1938 |
| Founder | Claude E. Robinson, George Gallup |
| Headquarters | Princeton , United States |
Area served | Global (United States, Europe, Asia Pacific) |
| Products | Customer engagement strategies, market planning, employee engagement, corporate branding and reputation management, competitive intelligence, business intelligence services |
| Parent | Lake Capital (majority stake since 2011) |
| Website | www |
Opinion Research Corporation is a firm specializing in demographic, health, and market research, with its main office located in Princeton, New Jersey, United States. Established in 1938 by Claude E. Robinson alongside George Gallup (who left the company in 1939), it was purchased by InfoUSA in 2006 at a price of $12 per share. In 2011, the company returned to independent operation following a majority stake acquisition by Lake Capital.
With a global presence, ORC maintains its headquarters in Princeton and additional offices throughout the United States, Europe, and the Asia Pacific region. The company’s primary offerings encompass customer engagement strategies, market planning, employee engagement, corporate branding and reputation management, competitive intelligence, as well as on-demand business intelligence services.
Across international markets, ORC is known as NWC Opinion Research within Asia, operating from locations in Australia, Singapore, Hong Kong, and China; it functions as ORC International across Europe with offices in London, Manchester, and Edinburgh; and it operates under the ORC name in the U.S., with branches in Princeton, New York City, Chicago, Boston, Washington, D.C., Minneapolis, and Seattle.
The organization is a founding participant of the Council of American Survey Research Organizations (CASRO) and is affiliated with several professional bodies including the European Society for Opinion and Marketing Research (ESOMAR), the Association of Market and Social Research Organizations in Australia, and the UK-based Market Research Society Company Partner Service.
ORC’s research efforts are prominently acknowledged through the CNN/Opinion Research Corporation Poll and their partnership with NYSE Euronext on the yearly NYSE Euronext CEO Report. This report surveys CEOs of companies listed on the NYSE regarding issues such as globalization, governance, strategic planning, and human resource management.