Opticsplanet
| Company type | Private |
|---|---|
| Industry | E-commerce, Sporting goods retail |
| Founded | 1999 |
| Founders | Mark Levitin, Pavel Shvartsman |
| Headquarters | Northbrook , United States |
Area served | United States |
Key people | Mark Levitin, Pavel Shvartsman |
| Products | Shooting, hunting, military, law enforcement products; eyewear; laboratory instruments |
Number of employees | 300 |
| Website | opticsplanet |
OpticsPlanet, Inc. is a privately owned e-commerce business focusing on products related to shooting, hunting, military, law enforcement, as well as eyewear and laboratory instruments. Its main office is located in Northbrook, Illinois, and it manages several niche online retail platforms, with OpticsPlanet.com serving as its primary website.
History
Before founding OpticsPlanet in 1999, Mark Levitin and Pavel Shvartsman were exclusive wholesale distributors for LOMO products across North America. Utilizing private capital, they created a direct-to-consumer online store, launching OpticsPlanet.com in 2000. The company expanded significantly, reaching annual revenues exceeding $163 million and employing around 300 people. It was recognized by Internet Retailer Magazine as one of the top 500 e-commerce businesses in the United States. Additionally, the Chicago Tribune honored OpticsPlanet as a “Top Workplace” in 2011, 2018, and 2019.
Viral kits
OpticsPlanet attracted media coverage through unique product bundles such as the Z.E.R.O. Zombie Kit, Santa Stakeout Kit, and Invisible Man Kit. These premium packages, which can cost as much as $24,000, include a variety of items from their catalog and have been highlighted by media outlets like Business Insider, Gizmodo, and Fox News.
Wetley GGRX
In 2014, the company introduced Wetley GGRX, an innovative line of prescription lens adapters designed specifically for Google Glass technology.