Orbit Baby
| Company type | Private |
|---|---|
| Industry | Baby products |
| Founded | 2004 |
| Founder | Bryan White, Joseph Hei |
| Headquarters | Ventura, California , United States |
Key people | Braden Jones (CEO) |
| Products | Travel systems, strollers, infant car seats |
Orbit Baby is a U.S.-based company focused on baby products, particularly travel systems featuring its unique SmartHub rotational mechanism. Established in 2004 by Bryan White and Joseph Hei, the business operates out of Ventura, California.
History
Stanford graduates Bryan White and Joseph Hei, who had previously collaborated at the Palo Alto design agency Ideo, founded Orbit Baby. Originally located in Newark, California, they partnered with industrial designer Chris Loew to develop their initial product offerings.
Their debut product collection was introduced in September 2006 and gained early visibility through placements on television shows such as The Office and The L Word. By 2007, the company expanded its lineup to include environmentally conscious bassinet and pram models.
In 2011, ErgoBaby acquired Orbit Baby for $17.5 million. Subsequently, Orbit Baby released the G3 travel system in 2014 and followed with the Porter Collection luxury stroller series in 2015, which drew inspiration from Gilded Age aesthetics.
The South Korean Safian Group purchased Orbit Baby from ErgoBaby in 2016. In 2019, Orbit Baby combined forces with a firm specializing in investment, branding, and distribution to create Orbit Global. The current CEO is Braden Jones.
Products
Orbit Baby offers high-end infant products such as the Orbit Baby Travel System, the G5 stroller, the Stroll, Sleep, & Ride travel system, along with the Orbit Baby infant car seat. Central to their design is the patented SmartHub—a circular rotating dock that supports interchangeable seating options—providing enhanced flexibility and ease of use. The brand is distinguished by its innovative approach to design, safety features, and stylish appeal, catering to premium market segments and celebrity consumers.