OshKosh B'gosh
| Company type | Subsidiary |
|---|---|
| Industry | Children's clothing |
| Predecessor | Grove Manufacturing Company |
| Founded | 1895 |
| Founder | Frank E. Grove, J. Howard Jenkins, James Clark |
| Headquarters | Atlanta , United States |
Area served | United States |
| Products | Children's clothing, including bib overalls, accessories, jeans, pants, shirts, sweaters, t-shirts, tank tops |
| Owner | Carter's |
| Parent | Carter's |
OshKosh B'gosh is a U.S.-based children's clothing brand originating in Oshkosh, Wisconsin, currently operating as a subsidiary of Carter's. The company gained widespread recognition for its children's bib overalls, achieving national reach after its products were included in Miles Kimball's mail order catalog in 1960, which facilitated broader availability through department store channels.
History
Established in 1895 under the name Grove Manufacturing Company by Frank E. Grove, J. Howard Jenkins, and James Clark, the firm was renamed Oshkosh Clothing and Manufacturing Co. in 1896 following Grove's acquisition of the other partners' shares. The brand became well-known for its hickory-striped overalls and adopted the "B'gosh" moniker in 1911, inspired by a popular vaudeville act; it officially took on the OshKosh B'gosh name in 1937.
By 1984, children's apparel represented approximately 80% of total sales, a significant rise from under 50% in 1980. The original Wisconsin factory ceased operations in 1997 as production moved abroad, with domestic manufacturing dropping below 10% by the year 2000 due to outsourcing to company-owned facilities located in Mexico and Honduras.
In 2005, OshKosh B'gosh was purchased by Carter's for $312 million, with the brand identity preserved. Presently, the company offers a diverse selection of products including accessories, jeans, pants, shirts, sweaters, t-shirts, tank tops, alongside its hallmark overalls designed for infants and children aged between 1 and 14 years. OshKosh B'gosh maintains a retail presence with more than 300 stores throughout the United States.
Headquarters
The corporate headquarters is situated within Phipps Tower, located in the Buckhead neighborhood of Atlanta.