Outblaze
| Company type | Private |
|---|---|
| Industry | Technology, Digital media, Video games, Online payment systems, Web communication |
| Founded | 1998 |
| Headquarters | Hong Kong , Hong Kong |
| Products | Smartphone games, applications, social media platforms, computer and video games, online payment systems, web-based communication tools |
Outblaze is a technology company that focuses on delivering digital media solutions, encompassing smartphone games, applications, social media platforms, computer and video games, online payment systems, and web-based communication tools. Initially operating as an application service provider for hosted Web applications, the firm later redirected its efforts toward the video game industry. In 2009, Outblaze divested its messaging division to dedicate resources to digital entertainment.
History
Established in 1998 in Hong Kong, Outblaze rose to prominence during the era of the dot-com bubble. At the height of its messaging services, the company supported over 75 million users worldwide, overseeing 40 million email accounts and safeguarding at least 35 million additional accounts using its anti-spam technologies. In 2009, Outblaze transferred its messaging business to IBM, which incorporated these assets into LotusLive. Following this transition, the company has concentrated on video and online gaming, mobile applications, and social networking software.
Products
By September 2011, Outblaze’s smartphone gaming applications had been downloaded roughly 30 million times across the iOS and Android ecosystems.
Advocacy
Outblaze has actively engaged in industry policy dialogues through executive consultations and authored position documents.
In 2004, the Organisation for Economic Co-operation and Development (OECD) invited Suresh Ramasubramanian, Outblaze’s Head of Anti-Spam Operations, to contribute to its spam task force. This partnership culminated in the 25 May 2005 publication titled Spam Issues in Developing Countries, which examined the vulnerabilities spam presents to nations with limited Internet infrastructure. Additionally, Suresh composed a report addressing botnet countermeasures for the International Telecommunication Union (ITU).
During June 2004, Hong Kong’s Office of the Telecom Authority (OFTA) requested input on strategies for managing unsolicited electronic communications. Outblaze proposed several initiatives including opt-in consent mechanisms, prompt removal of spammers and compromised devices, implementation of authenticated email standards, clear legislative frameworks against spam, rapid responses from Internet Service Providers (ISPs), and enhanced management of email marketing practices. These recommendations received support from the Asia-Pacific chapter of the Coalition Against Unsolicited Commercial Email (CAUCE).
See also
References and footnotes