Outland Denim
| Company type | Private |
|---|---|
| Industry | Clothing, Denim |
| Founded | 2011 |
| Founder | James Bartle |
| Headquarters | Australia |
Area served | Australia, Canada |
Key people | James Bartle (Founder) |
| Products | Denim jeans |
Number of employees | 65 |
| Website | outlanddenim |
Outland Denim is an Australian denim brand launched by James Bartle in 2011 with the purpose of empowering survivors of human trafficking across Asia. The label attracted global recognition when Meghan, Duchess of Sussex chose to wear their jeans during her 2018 royal visit to Australia, triggering a 948% increase in website visits. Outland Denim ensures fair wages for seamstresses residing in remote Cambodian communities, growing its workforce from just five individuals to 65.
Background
Motivated by the 2008 movie Taken and an encounter with the anti-trafficking organization Destiny Rescue, Bartle created Outland Denim to support vulnerable women. The business initially sold products through pop-up events at Australian music festivals and expanded into the Canada market in 2018. It holds Certified B Corporation status, underscoring its dedication to responsible and ethical business operations.