Owner.com
| Company type | Private |
|---|---|
| Industry | Software as a service |
| Founded | 2018 |
| Founder | Adam Guild, Dean Bloembergen |
| Headquarters | Palo Alto , United States |
Area served | United States |
| Products | Online ordering system, website and app development, customer relationship management, loyalty programs, marketing automation, commission-free order processing |
| Website | owner |
Owner.com (previously known as ProfitBoss and Placepull) is a U.S.-based SaaS provider specializing in an online ordering system tailored for independent dining establishments. Their services encompass website and application development, customer relationship management, loyalty initiatives, marketing automation, and commission-free order processing, all designed to empower restaurants with full control over their digital footprint.
Overview
Established in 2018 under the name ProfitBoss by Adam Guild and Dean Bloembergen with the goal of enhancing foot traffic in restaurants, the company transitioned to the Owner.com brand in 2021. Based in Palo Alto, California, it had facilitated transactions exceeding $18 million by 2021. By 2022, Owner.com had expanded its reach to 49 states, supporting a network of over 1,500 restaurant partners.
Funding
Since inception, Owner.com has accumulated $178.7 million in funding. Its initial seed round raised $10.7 million led by SaaStr Fund, followed by a $15 million Series A round in March 2022 spearheaded by Altman Capital. In January 2024, the company secured $33 million in Series B financing from Redpoint Ventures and Altman Capital, with contributions from Horsley Bridge, Activant Capital, and Transpose Platform Management. Owner.com completed a $120 million Series C round in May 2025 backed by Meritech Capital Partners and Headline, resulting in a valuation of $1 billion.
Prominent angel investors include Sean Rad, Naval Ravikant, and Kimbal Musk.
Technology
The Owner.com platform delivers comprehensive digital solutions for managing online orders, coordinating delivery logistics, and hiring staff. It aggregates customer information to equip restaurant owners with actionable insights for precision-targeted digital marketing efforts. Features include a site builder, AI-driven email marketing campaigns, custom mobile app creation, and CRM functionalities.
By minimizing dependence on third-party delivery services, Owner.com enables independent restaurants to enhance profitability through reduced commission expenses.