PAPAYA Global
| Company type | Private |
|---|---|
| Industry | Financial technology, Software as a service |
| Founded | 2016 |
| Founder | Eynat Guez, Ruben Drong, Ofer Herman |
| Headquarters | New York City , United States |
Area served | Worldwide (160+ countries) |
Key people | Eynat Guez (CEO) |
| Products | Global payroll, workforce administration, cross-border payments, Employer of Record (EOR), contractor management, global benefits, immigration support, equity management |
Number of employees | 832 (2024) |
| Website | papayaglobal |
PAPAYA Global is a fintech SaaS provider focused on managing global workforce payroll and payment solutions. Established in 2016 by Eynat Guez, Ruben Drong, and Ofer Herman, the firm reached unicorn status in 2021 with a valuation surpassing $1 billion. Under the leadership of CEO Eynat Guez, PAPAYA Global delivers a comprehensive platform that allows companies to administer payments and workforce management for employees and contractors internationally while adhering to local regulatory requirements. The company serves clients across more than 160 countries, offering services such as international payroll, workforce administration, cross-border payment processing, Employer of Record (EOR) services, contractor oversight, global benefits and immigration support, along with equity management. In March 2022, PAPAYA expanded its payment license portfolio and market presence by acquiring the cross-border payments platform Azimo for $150–200 million, extending its reach into markets including the UK, Netherlands, Canada, Australia, and Hong Kong.
History
Shortly after its inception in 2016, PAPAYA Global secured $1.5 million in initial funding. By November 2019, it raised $45 million in a Series A round led by Insight Partners and Bessemer Venture Partners. The following year, in September 2020, the company obtained $40 million through Series B funding from Scale Venture Partners and Workday Ventures aimed at advancing technology capabilities and broadening market access.
In March 2021, PAPAYA completed a $100 million Series C financing round spearheaded by GreenOaks Capital Partners with contributions from IVP and Alkeon, which elevated the company’s valuation beyond $1 billion. Later that year in September 2021, it secured $250 million in Series D funding led by Insight Partners and Tiger Global Management, increasing its valuation to $3.7 billion.
The strategic acquisition of Azimo in March 2022 enhanced PAPAYA’s cross-border payment functionality and regulatory compliance footprint. In 2023, the company repositioned itself as a payments-centric enterprise and initiated prominent marketing efforts including a Super Bowl LVIII commercial featuring the slogan "Small Balls. Big Game." This marketing approach continued with another campaign during Super Bowl LIX in 2025.
Products and services
PAPAYA Global provides a cloud-native platform designed for comprehensive management of global payroll and workforce payments across more than 160 countries. Its offerings encompass contractor administration, Employer of Record (EOR) solutions, and equity management tools—all structured to maintain compliance with local labor laws and tax obligations.
Operations
With its headquarters located in New York City, USA, PAPAYA Global operates additional offices in Hong Kong, Herzliya (Israel), London, Austin, Krakow, Melbourne, India, Singapore, and Barcelona. As of 2024, the organization employs around 832 staff members.
References
External links
- Financial technology companies
- Business services companies established in 2016
- Companies based in New York City
- Financial services companies based in New York City
- Software companies based in New York City
- Human resource management software
- 2016 establishments in New York City
- American companies established in 2016