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PC Club

From Alfawiki
PC Club
Company typePrivate
IndustryComputer hardware retail
Founded1992 in City of Industry, California, United States
FounderJackson Lan
DefunctJuly 29, 2008 (2008-07-29)
FateCeased operations
Headquarters
City of Industry
,
United States
Area served
West Coast of the United States (primarily)
Key people
Jackson Lan (founder, CEO until 2005), Jeff Lan (president from 2006), James Cheng (chairman in 2008), Sunny Lin (president in 2008)
ProductsPC components, accessories, fully assembled desktop and laptop systems ("Enpower" brand)

PC Club was a privately held chain of computer hardware retail outlets based in the United States, established in 1992 in City of Industry, California. The business discontinued all operations on July 29, 2008. Primarily serving the West Coast market, PC Club specialized in selling PC components and accessories, as well as fully assembled desktop and laptop systems marketed under the "Enpower" label.

History

The company was founded by Taiwanese entrepreneur Jackson Lan, who served as CEO from its inception in 1992. Following Lan's passing in 2005, leadership transitioned with Jeff Lan assuming the presidency in January 2006. By April 2008, James Cheng held the position of chairman while Sunny Lin was president. In May 2008, PC Club’s physical retail locations and its online platform (clubit.com) were shut down amid a change in ownership to NAOC Holdings, a firm specializing in leveraged buyouts. After NAOC acquired the company for an undisclosed amount, both stores and the website briefly resumed operations. Nevertheless, on July 23, 2008, PC Club closed 14 of its stores and completely ceased retail activities by July 29.

Business model

PC Club conducted sales directly to consumers and local resellers through its network of storefronts and its e-commerce site. At its height, the company operated more than 60 stores across a dozen states, frequently positioned near competitors such as CompUSA, Best Buy, or Fry's Electronics. Customer support included live technical assistance via telephone, an active online community forum, and email help services. All locations also offered on-site services including computer repairs and hardware upgrades.

Marketing

The company’s promotional efforts combined traditional advertising channels with word-of-mouth referrals, supported by a limited number of regional television advertisements.

External links