Palmerbet
| Company type | Private |
|---|---|
| Industry | Online gambling |
| Founded | August 2013 in Sydney, Australia |
| Founder | Andrew Palmer, Grant Palmer, Matthew Palmer, Adrian Palmer |
| Headquarters | Sydney , Australia |
Area served | Australia |
| Products | Betting on horse racing, sports, and entertainment events |
| Website | palmerbet |
Palmerbet is an Australian online betting enterprise established in August 2013 by Andrew, Grant, Matthew, and Adrian Palmer in Sydney, Australia.
The company provides an extensive array of wagering options on Australian horse racing, sports, and entertainment events. Its offerings include prominent races such as the Melbourne Cup and Queen Elizabeth Stakes, major domestic leagues like the Australian Football League and National Rugby League, as well as international competitions including the English Premier League and National Basketball Association.
History
Originating in 2013 under the name Palmer Bookmaking Pty Ltd by the Palmer family, the business later rebranded to Palmerbet and rapidly gained a significant foothold in the market. In 2016, Palmerbet was honored with the EGR Rising Star award. By 2020, it had secured multi-year sponsorship agreements with National Rugby League teams Newcastle Knights and Canberra Raiders. The partnership with Newcastle Knights was further extended for an additional five years in 2024.
Palmerbet broadened its sponsorship activities by supporting key Australian boxing matches beginning in 2021. Between 2022 and 2023, it became the title sponsor for the Professional Darts Corporation’s Australian World Series events, marking its return to darts sponsorship following a hiatus caused by the COVID-19 pandemic.
On 12 July 2024, Palmerbet collaborated with the Canberra Raiders to contribute $16,545 to the Canberra Hospital Foundation, aimed at benefiting the Centenary Hospital for Women and Children. These funds were generated through an auction of signed Raiders jerseys from a match held in Christchurch, where Palmerbet donated jersey branding rights to support the Foundation.
Sponsorships
In November 2021, Palmerbet was appointed as the Official Wagering Partner of the Newcastle Knights under a three-year agreement that included jersey branding and community initiatives. This collaboration was extended in 2024 for another five years.
In August 2022, Palmerbet became the title sponsor of the Australian segment of the PDC World Series of Darts, encompassing both Queensland and New South Wales Darts Masters tournaments. Sponsorship continued into 2023 with backing for the New South Wales Darts Masters held in Wollongong.
During a New Zealand match in 2023, Palmerbet replaced its logo on Canberra Raiders jerseys with branding from the Canberra Hospital Foundation due to local restrictions on gambling advertisements.
In September 2024, Palmerbet introduced a Punters Club for the $5 million Golden Slipper Stakes event, facilitating collective betting opportunities for groups.
Activities
Palmerbet functions primarily as a digital gambling platform offering odds, promotions, analytical content, and various betting products throughout Australia. Its headquarters are located at Canterbury Park Racecourse in Sydney. The company operates in full compliance with applicable federal and state regulations governing gambling activities in Australia.
External links
- Facebook: Palmerbet
- Instagram: palmerbet
- YouTube: Palmerbet Channel
- Twitter: palmerbetAU