Parfums Christian Dior
| Company type | Division |
|---|---|
| Industry | Perfumes and cosmetics |
| Founded | 1947 |
| Founder | Christian Dior |
| Headquarters | Neuilly-sur-Seine , France |
Area served | Worldwide |
Key people | Francis Kurkdjian (Creative Director for perfumes, since 2021) |
| Products | Fragrances, cosmetics, skincare products |
| Parent | Christian Dior SE (part of LVMH Group) |
Parfums Christian Dior represents the fragrance and cosmetics division of the renowned French fashion enterprise, Christian Dior SE, functioning within the perfumes and cosmetics sector of the luxury group LVMH Group. Both entities, Christian Dior SE and LVMH, are overseen by chairman Bernard Arnault, with Christian Dior SE being the principal shareholder of LVMH. As of 2010, Financière Jean Goujon, a Christian Dior subsidiary, controlled more than 42% of LVMH’s equity and held 59% of its voting power.
History
Since its inception in 1947 with the launch of the women's fragrance Miss Dior, Parfums Christian Dior has broadened its portfolio to encompass men's scents as well as an extensive range of cosmetic products. These offerings are available through dedicated Dior boutiques and upscale cosmetics counters globally.
The company relocated its headquarters from 33 Avenue Hoche in Paris to Kosmo in Neuilly-sur-Seine. In October 2021, Dior enhanced its innovation efforts by naming Francis Kurkdjian as the creative director for perfumes.
Makeup
The makeup collection from Dior features:
- Face: Foundations, concealers, powders, blushes, sun makeup
- Eyes: Mascaras, eyeshadows, eyeliners, eyebrow products
- Lips: Lipsticks, glosses, lip liners, balms
- Nails: Nail polishes and manicure supplies
- Accessories: Makeup brushes
Notable product lines include:
- Dior Addict (lip products)
- DiorSkin (face cosmetics)
- Dior Rouge (lip color)
- Backstage Makeup (eye makeup inspired by theatrical styles)
- Diorshow (mascara)
Dior’s makeup is extensively utilized backstage during its fashion presentations, underscoring its close association with the brand’s runway initiatives.
Skincare
The skincare assortment is divided into several categories:
- Facial skincare: Hydration solutions, advanced and comprehensive anti-aging treatments, wrinkle reduction and firming products, cleansers, toners, masks
- Body care: Moisturizing and refining items
- Eye care: Targeted treatments for the eye area
- Sun care: Self-tanning products, sun protection formulas, after-sun care
- Men’s skincare: Shaving essentials, restorative and nourishing products
Prominent skincare lines include:
- Dior Homme (men’s skincare)
- Dior Bronze (sun care)
- Hydra Life (hydration-focused)
- Diorsnow (brightening skincare)
- Capture Youth and Capture V (anti-aging; Capture V marketed in Asia)
- Capture Totale (comprehensive anti-aging)
- One Essential (detoxifying treatment)
- Dior Prestige and Dior Prestige White (regeneration, perfection, anti-aging, whitening)
- L'or de Vie (luxury anti-aging)
External links
- Parfums Christian Dior – detailed profile on LVMH website
- La société Parfums Christian Dior – company directory listing