Parkjockey
| Company type | Private |
|---|---|
| Industry | Parking management, Software |
| Founded | 2013 |
| Headquarters | Miami , United States |
Area served | United States, United Kingdom |
| Products | Parking revenue management software, hardware, mobile application, payment kiosks |
ParkJockey is a U.S.-based startup specializing in parking revenue management and access control, designed to assist property owners and managers in optimizing parking operations through advanced software, hardware, and data integration APIs. For end users, the company provides a mobile application and payment kiosks that facilitate searching and paying for parking locations.
Collaborating with prominent entities like Ticketmaster, Hertz, and the Miami Heat, ParkJockey delivers parking solutions at notable venues such as the Rose Bowl, US Bank Stadium, Camping World Stadium, and FTX Arena.
History and growth
ParkJockey was established by two former management consultants based in Chicago who recognized inefficiencies within the parking sector. They initially launched an online platform enabling users to pay for off-street parking spaces. In 2013, the company secured $1.8 million through angel investment to develop a mobile application and officially introduced its services that same year. With ambitions to expand into Europe, ParkJockey inaugurated a London office in 2014 to cater to the U.K. market.
Following additional rounds of funding, the firm transformed into a B2B real estate technology provider, equipping landlords and parking operators with integrated hardware, software, and big data analytics aimed at enhancing parking management.[1] Headquartered in Miami, its operations span both the U.S. and the U.K.
On December 3, 2018, it was announced that Softbank Group alongside Mubadala invested in ParkJockey by acquiring stakes to support forthcoming acquisitions of parking lot operators, with total funding estimated between $800 million and $1 billion.
In 2019, the company underwent rebranding to become REEF Technology.[2]
Partnerships
Ticketmaster
In January 2015, ParkJockey secured an exclusive collaboration with Ticketmaster, the premier ticket sales organization, concentrating on the U.K. marketplace.
Miami Heat and FTX
Since December 2014, ParkJockey has served as the official parking provider for the NBA's Miami HEAT and events hosted at FTX Arena, enabling advance reservations for sporting events and concerts.
PaybyPhone
Towards the end of 2015, ParkJockey entered into an exclusive partnership with PayByPhone (a subsidiary of PayPoint), integrating their services to improve customer parking experiences.
ResDiary
In 2015, ParkJockey allied with ResDiary, an online restaurant reservation platform, to offer parking options to diners making bookings.
Odeon Cinemas
Beginning in 2014, ParkJockey has collaborated with Odeon Cinemas to provide customers with reserved parking spaces in conjunction with cinema ticket purchases.
Charitable activities
ParkJockey has made financial donations to Phil Collins' Little Dreams Foundation as well as The Gurkha Welfare Trust, and provided support to the It Gets Better Project during the 2015 Pride Week celebrations.
References
- ↑ "Parking Operators - ParkJockey". www.parkjockey.com. Retrieved May 12, 2023.
- ↑ Emon Reiser (26 June 2019). "How this SoftBank-backed startup could transform parking lots into hubs for on-demand businesses". South Florida Business Journal. Retrieved 12 May 2023.