Pearl Automation
| Company type | Private |
|---|---|
| Industry | Automotive technology |
| Founded | 2014 |
| Founder | Bryson Gardner, Joseph Fisher, Brian Sander |
| Defunct | 2017 |
| Fate | Ceased operations; product ownership transferred to American Road Products Inc. |
| Headquarters | Scotts Valley , United States |
| Products | Rear Vision (aftermarket backup camera system) |
Pearl Automation Inc. was a privately held firm established in 2014 by Bryson Gardner, Joseph Fisher, and Brian Sander, operating out of Scotts Valley, CA. The company specialized in aftermarket automotive technology aimed at improving driver situational awareness and promoting faster integration of advanced vehicle technologies. Pearl introduced its initial product to the market in June 2016.
Products
The company's primary offering, Rear Vision, was an aftermarket backup camera system combined with alert features that attached around the license plate and transmitted video feeds directly to users' smartphones. This solar-powered device incorporated two wide-angle high-definition cameras. Pearl distributed its products through direct sales on its website, as well as on Amazon.com and Crutchfield Corporation. Additionally, in January 2017, Pearl formed a partnership with Installer Net.
After Pearl Automation ceased operations in 2017, ownership of the Rear Vision product transferred to American Road Products Inc.
Funding
Pearl raised $50 million across Series A and B financing rounds, attracting investments from firms such as Shasta Ventures, Accel, Venrock, and Wellcome Trust.