Peggy (Discover Card)
Peggy | |
|---|---|
| Occupation | Advertising character |
| Known for | Promotional campaigns for the Discover Card |
Peggy is a fictional persona used in promotional campaigns for the Discover Card. Depicted as a bearded individual speaking with a caricatured Eastern European accent and wearing a threadbare sweater, Peggy offers uncooperative or vague customer support for the fictional "USA Prime Credit." His call center is portrayed as a disorganized, antiquated environment located in an unspecified icy region.
Developed by the Martin Agency based in Richmond, Virginia, the role of Peggy is performed by Tudor Petrut, an actor originally from Romania who incorporates his native accent into the character. The agency's website once featured personalized messages from Peggy to admirers but was taken down in April 2013.
Appearances
Peggy is featured in 13 advertisements:
- Transfer – A caller requests to speak with a supervisor; Peggy continuously redirects the call among colleagues, causing caller frustration.
- Rewards That Make Sense – Peggy complicates the process of redeeming reward points by confusing the caller with convoluted token exchanges and repeated callbacks.
- What Kind Of Program Is This? – A woman attempts to redeem 250,000 points but ends up receiving only $0.50 after deductions; Peggy and his team celebrate this outcome.
- How About Cash? – When asked about cash rewards, Peggy ridicules the inquiry to his coworkers instead of offering straightforward information.
- Herb Street: What Number? – ESPN analyst Kirk Herbstreit tries to cancel his card; Peggy responds peculiarly by requesting a number related to "Herb Street."
- Patrick Kane – NHL star Patrick Kane calls regarding a maxed-out card; Peggy diverts attention by engaging in hockey-themed games during the conversation.
- Boston Cab – NHL goaltender Tim Thomas expresses dissatisfaction; Peggy prolongs resolution for three weeks while a taxi driver denies Tim’s identity.
- Annual Fee – A man questions a $35 annual charge; Peggy provides vague answers and eventually terminates the call.
- Please Hold – Peggy commends a caller's patience before putting him on hold accompanied by Red Army Choir music.
- Dad Gum – Coach Bobby Bowden disputes charges from a pet store; Peggy simulates static interference and suggests calling back the following week.
- Retraining Program – A customer threatens cancellation; Peggy fears retraining and is humorously "disciplined" off-camera.
- Do You Believe In Yourself? – Coach Lou Holtz orders a replacement card; he motivates Peggy, who assures delivery within three weeks.
- Stanley Cup Final – A man plans to fly to the Stanley Cup Final but is informed of outstanding bills; Peggy ends the call to play chess, prompting the man to take a bus.