Pelaco
| Company type | Private |
|---|---|
| Industry | Apparel manufacturing |
| Founded | 1910s |
| Founder | James Kerr Pearson, James Lindsay Gordon Law |
| Headquarters | Richmond, Melbourne , Australia |
| Products | Men's dress shirts |
Pelaco was a Melbourne-based Australian apparel manufacturer, renowned primarily for its men's shirts. The famous Pelaco sign that adorns the former factory site in Richmond is recognized as a heritage landmark by Heritage Victoria.
Foundation
The Pelaco label originated in the 1910s, founded by James Kerr Pearson (1881–1950) and James Lindsay Gordon Law (1881–1963). The brand name is derived from the initial two letters of each founder’s last name.
Products
Since its establishment, Pelaco has specialized chiefly in producing men's dress shirts.
Industrial relations
During Lindsay Law's leadership, Pelaco introduced progressive industrial relations practices. The company ceased Saturday morning shifts in 1908 and appointed an industrial relations officer by 1928 to facilitate communication with workers. Pelaco was among the pioneers in Australia to hire an industrial psychologist. Despite these advancements, Lindsay Law encountered conflicts with unions and arbitration bodies concerning piece-rate pay and child labor matters.
Business head office and factories
In 1922, Pelaco moved its headquarters and manufacturing operations to Goodwood Street in Richmond. The distinctive "Pelaco" neon sign was erected at this location in 1939. At its zenith during the 1950s, Pelaco managed ten manufacturing plants throughout Australia.
Cultural references
The Australian footballer Royce Hart was signed by Richmond Football Club from Tasmania’s Clarence Football Club with an offer that included "a new suit and six shirts," referencing six Pelaco shirts.