Peter Millar (clothing company)
| Company type | Subsidiary |
|---|---|
| Industry | Apparel |
| Founded | January 1, 2001 in Raleigh, North Carolina, United States |
| Founder | Greg Oakley, Chet Sikorski, Chris Knott |
| Headquarters | Raleigh , United States |
Area served | Worldwide |
Key people | Scott Mahoney (CEO), Todd Martin (President of Peter Millar Golf), Jason Cater (Vice-President of Design and Merchandising) |
| Products | Sportswear, golf clothing |
| Parent | Compagnie Financière Richemont SA |
Peter Millar is a U.S.-based apparel company launched in 2001 in Raleigh, North Carolina, focusing on sportswear and golf clothing. With its headquarters located in Raleigh, the brand functions worldwide as a subsidiary of Compagnie Financière Richemont SA.
History
The inception of Peter Millar dates back to 2001, when Greg Oakley, Chet Sikorski, and Chris Knott founded the company.
In 2005, ownership transferred to Scott Mahoney and Sea Island Company, with Mahoney stepping into the role of CEO.
By 2007, the firm broadened its reach by entering a licensing partnership with Empire Clothing in Canada for the production and distribution of tailored apparel.
A majority interest was purchased in 2009 by Winona Capital Management, a private equity firm based in Chicago, acquiring shares from Sea Island Company.
Todd Martin took on the presidency of Peter Millar Golf in January 2010.
In 2011, the company centralized its design and marketing teams in Raleigh while also expanding warehouse and office facilities in Durham, North Carolina.
Growth
In 2012, Peter Millar became part of Richemont SA, a Swiss conglomerate specializing in luxury goods.
Founder Chris Knott stepped down in March 2015; prior to that, Jason Cater was promoted to vice-president of Design and Merchandising in February 2015.
The brand extended its offerings in January 2018 by acquiring G/FORE, a Los Angeles-based producer of golf apparel and accessories.
Stores
Peter Millar opened its inaugural company-operated retail location in Southampton, New York, during 2011. This was followed by additional stores on Worth Avenue in Palm Beach, Florida, and Madison Avenue in New York City toward the end of 2014. By September 2015, the brand had further expanded with outlets at The Domain Shopping Center in Austin, Texas, and North Hills in Raleigh.
Collaborating with Andrisen Morton, Peter Millar launched stores in Denver (December 2015) and Colorado Springs (September 2017). Subsequent openings included Avalon Shopping Center in Atlanta (January 2016), Dallas (June 2017), Hill Center Brentwood (August 2017), Miramar Beach, Florida (July 2018), Boston (May 2018), Charlotte’s SouthPark district through a partnership with Paul Simon Co. (September 2018), Newport Beach, California (March 2019), Chicago (April 2019), and Palmetto Bluff (November 2019).
This series of retail developments illustrates Peter Millar’s deliberate strategy to strengthen its footprint and capture greater market share within prominent luxury markets across the United States.