Peugeot 301 (2012)
| Company type | Subcompact sedan |
|---|---|
| Industry | Automotive |
| Founded | May 2012 |
| Headquarters | Vigo , Spain |
| Products | Automobiles (Peugeot 301) |
The Peugeot 301 is a subcompact sedan classified within the B-segment, manufactured by the French carmaker Peugeot since 2012. It was first revealed in May 2012 and officially debuted at the 2012 Paris Motor Show. Production takes place at Peugeot’s Vigo facility in Spain, where it is assembled alongside its counterpart, the Citroën C-Elysée. Since November 2013, manufacturing has also been established in China. Additionally, the vehicle is assembled as a Completely Knocked Down (CKD) unit in countries such as Kazakhstan and Nigeria.
The initial sales started in Turkey in November 2012, with subsequent expansion into Western Asia—including Taiwan from 2016—Africa, Latin America, Central and Eastern Europe, as well as Greece. The Peugeot 301 primarily targets developing markets and is not available in core Western European countries or right-hand-drive territories, except for French Overseas Territories.
Specification
The 301 is offered with five different engine choices: a three-cylinder 1.2-litre VTi petrol engine shared with the Peugeot 208, delivering ; a 1.2 PureTech engine producing ; and a 1.6 VTi petrol engine generating , which is the sole option available with an automatic transmission.
Diesel options comprise a 1.6 HDi engine producing , along with a 1.6 blueHDi variant delivering , both exclusively mated to a 5-speed manual gearbox.
Name
The designation '301' was originally assigned to a model produced between 1932 and 1936. The current Peugeot 301 represents the brand’s updated naming convention, where models ending in x01 are aimed at emerging markets, while those ending in x08 cater to traditional markets.
2017 facelift
In 2017, the Peugeot 301 received a mid-cycle refresh alongside its twin model, the C-Elysée. The revision included redesigned headlights, an updated grille showcasing the Peugeot emblem, and the addition of Daytime Running Lights (DRLs).
An optional touchscreen infotainment system equipped with Android Auto and Apple CarPlay compatibility was also introduced.
Citroën C-Elysée
The Citroën C-Elysée, a closely related sibling to the Peugeot 301, was launched simultaneously at the 2012 Paris Motor Show.
IKCO Tara
Following the implementation of the Joint Comprehensive Plan of Action (JCPOA), Iran Khodro and PSA intended to collaborate on producing the Peugeot 301, along with the 208 and 2008 models under the IKAP partnership. However, after U.S. sanctions were reinstated in 2018 leading to Peugeot’s withdrawal from Iran, Iran Khodro independently redesigned the 301 to develop the IKCO Tara, which was unveiled in February 2020.
Safety
The Peugeot 301 is equipped with front disc brakes as standard.
Latin NCAP
In its basic Latin American configuration featuring four airbags, the Spanish-assembled 301 achieved a three-star rating for both adult occupants and child safety from Latin NCAP in 2019.
Euro NCAP
For its standard European specification, the Peugeot 301 was awarded a three-star safety rating by Euro NCAP in 2014.
301
| Year | Global Production | Global Sales | Remarks |
| 2012 | 11,600 | 4,800 | Total units produced reached 11,600. |
| 2013 | 76,900 | 72,200 | Cumulative production totaled 88,400 units. |
| 2014 | 107,000 | 100,000 | Aggregate production reached 195,400 units. |
| 2015 | 102,869 | Template:TBA | |
| 2016 | 102,105 | Template:TBA |
C-Elysée
| Year | Global Production | Global Sales | Remarks |
| 2012 | 7,000 | 5,600 | Production totaled 7,000 units for the year. |
| 2013 | 59,400 | 56,200 | Accumulated production reached 66,400 units by this year. |
| 2014 | 123,100 | 110,000 | Cumulative production amounted to 189,500 units. |