Phoenix Center
Native name | 凤凰国际传媒中心 |
|---|---|
| Company type | Media centre |
| Industry | Media, Broadcasting |
| Founded | 2007 |
| Founder | Phoenix Television |
| Headquarters | Beijing , China |
Area served | Beijing, China |
Key people | Shao Weiping (lead architect) |
| Products | Television production facilities, administrative offices, commercial areas |
| Parent | Phoenix Television |
The Phoenix International Media Centre (), commonly referred to as the Phoenix Centre (凤凰中心; Fènghuáng Zhōngxīn), stands as a prominent architectural landmark in Beijing, China. Positioned at the southwestern edge of Chaoyang Park, its unique toroidal structure takes inspiration from the "Möbius strip" concept, seamlessly integrating with the adjacent roadways and park environment.
History
Plans for a signature media complex in Beijing were launched by Phoenix Television, a Hong Kong-based broadcaster, in 2007. The aim was to create a facility that reflects both the company’s brand identity and traditional Chinese culture. The design was developed by the state-owned Beijing Institute of Architectural Design under lead architect Shao Weiping. The building is distinguished by an innovative exterior composed of 3,800 individual glass panels. Unlike the nearby CMG Headquarters, this centre is open for public access.
Design
Architect Shao Weiping characterizes the structure’s shape as resembling a DNA double helix loop, with its rounded form embodying elements of the ancient yin-yang philosophy. This project represents an experimental approach by a local architectural firm. The doughnut-shaped outer shell encases two standard office towers within.
The design process incorporated parametric 3D modeling software, including tools inspired by Frank Gehry, enabling precise control over structural integrity and ventilation. A steel diagrid facade was engineered to direct rainwater into surrounding reflective pools. Additionally, the building features an atrium crafted through parametric design techniques.
Situated on an 18,000 m2 plot and offering 72,478 m2 of floor area, the twin towers frame communal spaces that include stepped terraces, landscaped platforms, and sky bridges. A visitor route passes through broadcasting studios, facilitating engagement with journalists during guided tours. The centre accommodates television production facilities, administrative offices, and commercial areas.
Awards
In recognition of its groundbreaking 3D parametric design that fuses architectural innovation with structural engineering, the building was honored with the Outstanding Structure Award by the International Association for Bridge and Structural Engineering in 2017.
See also
Media buildings in Beijing
- China Media Group Headquarters
- Central Radio & TV Tower
- CCTV Headquarters
- Beijing Television Cultural Center
- Beijing TV Centre