Piperlime
| Company type | Subsidiary |
|---|---|
| Industry | E-commerce, Retail |
| Founded | 2006 |
| Defunct | 2015 |
| Fate | Discontinued by parent company |
| Headquarters | San Francisco , United States |
Area served | United States |
| Parent | Gap Inc. |
Piperlime was an e-commerce retailer headquartered in San Francisco, California. Established in 2006 as a subsidiary of Gap Inc., the company specialized in offering a variety of shoes and handbags for women, men, and children. Starting in the autumn of 2009, Piperlime expanded its inventory to include women's apparel and subsequently introduced men's clothing, although the men's line was discontinued in August 2014.
On January 23, 2015, Gap Inc. declared its plan to discontinue Piperlime by the end of April 2015 to concentrate efforts on its primary brands. Piperlime represented Gap’s smallest division, generating annual revenues under $100 million—accounting for less than one percent of Gap’s overall sales.
History
At its inception, Piperlime featured over 100 prominent brands and eventually carried more than 250 footwear labels. The selection included high-end women’s designer shoes such as Alberto Fermani, Hollywould, Giuseppe Zanotti, Belle by Sigerson Morrison, Frye, Donald J Pliner, Kenneth Cole, Nine West, Crocs, Converse, and Steve Madden.
After launching its handbag collection in spring 2008, Piperlime offered merchandise from over 30 handbag designers including Marc by Marc Jacobs, Chloe, Botkier, Kooba, Foley + Corinna, Beirn, Orla Kiely, and Linea Pelle.
The company maintained ongoing collaborations with celebrity stylists who curated their preferred seasonal items online as "Fashion Editors." Notable stylists involved were Rachel Zoe, Rachel Bilson, and Olivia Palermo.
Piperlime also partnered with the producers of the reality series Project Runway during its eighth and ninth seasons. Beyond sponsoring the show's "accessories wall," Piperlime awarded one of the main prizes in season eight—a chance for the winner to create an exclusive collection sold through the retailer.
The brand's first physical retail location debuted in SoHo, New York City, on September 6, 2012; this store remained open until April 2015.
References
External links
- Gap brands
- Online apparel retailers in the United States
- Former online businesses in the United States
- Defunct retail enterprises in the United States
- Fashion of the 2000s
- American firms founded in 2006
- Apparel companies founded in 2006
- Retail businesses founded in 2006
- Internet ventures launched in 2006
- Retail businesses closed in 2015
- Internet ventures closed in 2015
- 2006 establishments in California
- 2015 closures in California
- Defunct companies located in the San Francisco Bay Area
- Defunct retail companies of the United States