Piping Hot
| Company type | Private |
|---|---|
| Industry | Surfwear, Streetwear |
| Founded | 1975 in Torquay, Victoria, Australia |
| Founder | Fred Pyke, Rod Brooks |
| Headquarters | Sydney , Australia |
Area served | Australia, Japan, China |
| Products | Surfwear, streetwear |
| Owner | Futurity Brands Limited |
Piping Hot is a surf and streetwear label originating from Australia, created in 1975 by Fred Pyke and Rod Brooks in Torquay, Victoria. The brand has been associated with notable Australian surfers such as Simon Anderson, Pam Burridge, Barton Lynch, Tracey Browne, Sally Fitzgibbons, and Wade Carmichael through sponsorship agreements.
Company
Functioning under a licensing framework, Piping Hot distributes its products mainly via large discount department retailers including Target Australia. Its corporate headquarters are situated in Sydney, Australia.
History
The enterprise began as Dive and Surf in 1967, specializing in custom surfboards and wetsuits manufactured at its Torquay facility. The Piping Hot label was introduced in 1975.
Throughout the late 1970s, the brand gained exposure through surfers like Larry Bertlemann, Nick Carroll, Nat Young, Joe Engel, and Simon Anderson, who represented it in global contests and print advertisements.
In 1981, Piping Hot backed Simon Anderson when he secured victory in the 30 ft division of the Bells Beach Surf Classic. The 1990s featured sponsorships of world champions including Barton Lynch and Pauline Menczer.
On 24 March 2015, ownership of Piping Hot was acquired by Saban Brands Lifestyle Group. Subsequently, in May 2019, control passed to Futurity Brands Limited.
In September 2019, the brand launched a limited-edition T-shirt collaboration with Australian DJ and producer Flume, available exclusively at his pop-up stores located in Melbourne and Sydney.
By August 2020, Piping Hot extended its market presence into Japan and China through the introduction of Piping Hot Future on e-commerce platforms such as Tmall and Zozotown.