Plan B Toys
| Company type | Private |
|---|---|
| Industry | Toy manufacturing |
| Founded | 1999 |
| Founder | Jay Borman, Chris Borman, Tony Simione |
| Headquarters | Groveport, Ohio , United States |
| Products | Licensed toys and action figures |
Plan B Toys Ltd. is a toy manufacturer located in Groveport, Ohio, established in 1999 by former ReSaurus Company staff members Jay Borman, Chris Borman, and Tony Simione. Their goal in founding Plan B Toys was to pursue creative freedom without the limitations imposed by larger corporations.
Primarily functioning as a development firm, Plan B has designed products for numerous brands such as ReSaurus, Palisades Toys, WizKids, Diamond Comics, Parent Banc, and Cartoon Books. The company has been involved in producing licensed merchandise for franchises including Muppets, Street Fighter, Resident Evil, Mage Knight, Crash Bandicoot, Call of Duty, Sonic the Hedgehog, and Star Wars. In 2006, Plan B announced plans to release new licensed items featuring Jim Henson's The Dark Crystal and Labyrinth, alongside deluxe editions of World War II figures.
Nazi controversy
In October 2004, Plan B Toys encountered criticism after releasing an action figure representing an officer from the Totenkopf Panzer division, part of the Call of Duty video game series. A customer from Canada objected to the figure, accusing it of promoting the Nazi party. In response, Plan B recalled the item, clarifying that the figure was designed solely as an accurate historical and video game replica with no political message intended.