Plants Plus
| Company type | Consortium |
|---|---|
| Industry | Gardening retail |
| Predecessor | Retail Nurserymens' Products Co-operative Limited |
| Founded | 1978 in Melbourne, Australia |
| Headquarters | Melbourne , Australia |
Area served | Australia |
| Products | Branded gardening products |
Plants Plus functions as an Australian marketing and purchasing consortium that represents 75 independently operated garden centres across the country. Members contribute an annual subscription fee to operate under the Plants Plus name, offer branded gardening products, and take advantage of collective buying power and promotional programs.
History
Originating in 1978 in Melbourne, the organization was initially established as the Retail Nurserymens' Products Co-operative Limited. It conducted business under the name The Nurserymen, with the slogan "Your Plant Professionals". In September 1991, the group transitioned to the Plants Plus brand, unveiling a new circular emblem featuring a tree design alongside the tagline "Knowledge. Advice. Quality".
The Plants Plus brand was purchased by John Danks & Son in 1995, resulting in the disbandment of the original co-operative structure. By the year 2000, Plants Plus had broadened its presence to include every Australian state as well as the Australian Capital Territory. The current logo, characterized by pink and green colors, was launched in 2002.
Publications
Initially, The Nurserymen distributed a complimentary monthly magazine of 40 pages containing editorial content, advertisements, and group offers. After rebranding in 1991, this publication was retitled Plants Plus, and later renamed Plants Plus Garden Living in 1995. The free magazine ceased circulation in July 1996. Presently, Plants Plus publishes a quarterly magazine called Gardening Days, which is available by subscription.