Podesta Baldocchi

Podesta Baldocchi

Company type	Private
Industry	Floriculture, Retail
Founded	1871
Headquarters	San Francisco , United States
Products	Flowers, Floral arrangements

Overview

Podesta and Baldocchi, later known simply as Podesta Baldocchi, was among San Francisco's longest-established florists, having been founded in 1871. This historic floral business, which has since ceased operations, was a prominent figure in the region's floriculture industry.

Location and Notable Features

Situated at 224 Grant Avenue in San Francisco, California, the company's flagship store was renowned for its elegant interior design. The premises featured Italian marble decorations and tiled flooring originally sourced from the 1915 Panama-Pacific International Exposition. This distinctive setting gained additional recognition when it appeared in Alfred Hitchcock’s 1958 motion picture Vertigo.

History

In September 1999, ownership of Podesta Baldocchi transferred to Gerald Stevens Inc., a company that previously managed a network of 231 online floral outlets, providing flower delivery services across 28 U.S. markets.

By November 2001, Marc Rovetti, a native of San Francisco, had acquired Podesta Baldocchi. Rovetti’s father, who emigrated from Italy during the 1950s, had been employed at Podesta Baldocchi before launching his own floral enterprise. Later in 2001, Rovetti sold the business to the floral shop Rossi & Rovetti.

External links

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