Poetic Ammo
| Company type | Music group |
|---|---|
| Industry | Music |
| Founded | 1990 |
| Founder | Yogeswaran Veerasingam (Yogi B) |
Area served | Malaysia, Indonesia, Europe |
| Products | Rap and hip-hop music |
Poetic Ammo—previously known as PMO or Poetic Ammunition—was a Malaysian rap and hip-hop ensemble consisting of Yogeswaran Veerasingam (Yogi B), Chandrakumar Balakrishnan (Land Slyde), Nicholas Ong (Point Blanc), and Sashi Kumar Balakrishnan (C. Loco). While their primary language for performance was English, they also produced songs in Malay, Tamil, and Cantonese.
Origins
Established in 1990 by Yogeswaran Veerasingam (Yogi B), the group originally operated under the name Poetic Ammunition (PMO) featuring Yogi B alongside Anand (McEna). Under the Positive Tone label, PMO released a two-track single titled "Run" and "Only You." Following Anand’s exit, Yogi B brought on board brothers Landsylde and C Loco, plus Point Blanc from Ipoh, thus forming what became Poetic Ammo.
Milestones
Their initial album, It's a Nice Day to be Alive (1998), received widespread critical praise and garnered several accolades. Later releases included The World is Yours (2000) and Return of Tha' Boombox. The group was honored with the "Best English Album" award at the Malaysian Anugerah Industri Muzik (AIM) Awards in 1999, along with "Best Music Video" awards in both 2000 and 2001. Their music video for "Money Money" achieved national recognition and international attention. Distribution of their albums extended to Indonesia via EMI Indonesia and across Europe through OAG.
Yogi B
In 2006, Yogi B launched the album Vallavan, collaborating with Natchatra; this project became a significant success within Malaysia’s hip hop scene and earned popularity in South India through the remix "Madhai Thiranthu". They performed tracks like "Siva Siva" and "Madhai Thiranthu" at India’s Star Vijay TV Awards. Subsequently, music director G. V. Prakash Kumar invited Yogi B to collaborate with S. P. Balasubrahmanyam on the soundtrack for Polladhavan (2007), featuring Dhanush. Alongside Emcee Jezz and Dr. Burn, Yogi B contributed to the first Tamil movie song composed by Vidyasagar for the film Kuruvi, starring Vijay, where they also made appearances. Additionally, Yogi B has worked with renowned composer A. R. Rahman on the movie Enthiran.
Point Blanc
Point Blanc established his own independent label, Voyeur Records, releasing singles such as "Ipoh Mali" and "KL Leng Chai" in 2007. That same year saw the debut of his solo album Straight To The Point as well as the launch of his fashion brand Voyeurizm.
Landslyde
Landslyde went on to form Dragon Red, a rap metal group that won Best New Local English Artist at the 2007 AIM Awards. Notably, he is the only artist to have received this award twice.
C Loco
Sashi C Loco, formerly known simply as C Loco, embarked on a solo path with singles including "Legend of Boo" and "Bintang," featuring Moe Nasrul. He contributed the track "V.V.I.P" to the soundtrack of Sumo-Lah and is preparing an English single entitled "Hip Hop," which incorporates a Hindi chorus performed by emerging artist Rekka. Beyond music, he also serves as a judge for Magic: The Gathering tournaments.
Reunion Prospects
Discussions about a possible reunion have circulated since 2007; however, no official announcements have been made by any members. In 2009, Landslyde spoke about Dragon Red’s disbandment during an interview on Hitz FM MET 10, while Sashi C Loco indicated willingness to reunite if past conflicts could be settled. The band remains indefinitely inactive.
Studio albums
- It's a nice day to be alive (1998)
- The world is yours (2000)
- Return of tha' Boombox (2002)
Compilation
- The Best of (2004)
Yogi B discography
| Year | Film | Tracks | Featured Artists | Music Director | Language | Remarks |
|---|---|---|---|---|---|---|
| 2007 | Polladhavan | Engeyum Eppothum | S. P. Balasubrahmanyam, Sunitha Sarathy | Yogi B | Tamil | Also contributed as co-lyricist |
| 2008 | Kuruvi | Happy New Year | Dr. Burn, Emcee Jesz, Sunidhi Chauhan | Vidyasagar | ||
| Ghajini | BGM Rap Verse (Run Run) | A. R. Rahman | Hindi | |||
| 2010 | Enthiran | Boom Boom Robo Da | Keerthi Sagathia, Shweta Mohan, Tanvi Shah | Tamil | ||
| 2011 | Aadukalam | Porkkalam (Tamil Rap) | Alwa Vasu | G. V. Prakash Kumar | ||
| Warriors (English Rap) | Also served as lyricist | |||||
| 2017 | Velaiilla Pattadhari 2 | Life of Raghuvaran — Nada Da Raja | Dhanush | Sean Roldan | ||
| VIP 2 (D) | Rahul Nambiar | Telugu | ||||
| VIP 2 (D) | Life of Raghuvaran — Chal Re Raja | Hindi | ||||
| Vivegam | Surviva | Anirudh Ravichander, Mali Manoj | Anirudh Ravichander | Tamil | Also credited as co-lyricist | |
| Vivekam (D) | Anirudh Ravichander, Ranjith, Mali | Telugu | Also credited as co-lyricist | |||
| 2018 | Kaala | Katravai Patravai | Arunraja Kamaraj, Roshan Jamrock | Santhosh Narayanan | Tamil | |
| Tik Tik Tik | Tik Tik Tik (Title Track) | Yuvan Shankar Raja, Sunitha Sarathy | D. Imman | |||
| Ezhumin | Poraadu Da | Anand Aravindakshan | Ganesh Chandrasekaran | |||
| 2020 | Darbar | Thani Vazhi | Anirudh Ravichander, Shakthisree Gopalan | Anirudh Ravichander | Also co-lyricist | |
| 2023 | Tamilarasan | Thamilarasan (Title Track) | Suzanne D'Mello, Nakash Aziz | Ilaiyaraaja |