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Pomato (company)

From Alfawiki
Adapted from the English Wikipedia article Pomato (company), available under CC BY-SA 4.0Updated 10 August 202516 sources
Pomato Studio Limited
Company typePrivate
IndustryVideo production
Founded2016; 10 years ago (2016)
FounderKo Kong Lin, Kenneth, Kwan Ho Kit, Kiko
Headquarters
Tsuen Wan District
,
Hong Kong
Area served
Hong Kong
Key people
Ko Kong Lin (Director), Kenneth (Screenwriter), Kiko (Postproduction), Ho Si Cai (Camera)
ProductsComedic online sketches
Number of employees
13 (2018)
Websitewww.pomatostudio.com

Pomato Studio Limited () is a Hong Kong-based video production company that focuses on creating comedic online sketches.

Established by a group of film students from Hong Kong Baptist University who found strong synergy in their collaborations, Pomato produces content that resonates with the humor of Hongkongers, emphasizing themes such as friendship, romantic relationships, and everyday local experiences. Their Facebook page was launched in September 2016, and they also distribute videos through YouTube. Their growing popularity has led to advertising partnerships with brands like Subway, various government agencies including the Hong Kong Police Force and the Consumer Council, as well as musicians like singer-songwriters Deep Ng and Wilfred Lau.

History

The founding team of Pomato—Ko Kong Lin, Kenneth, Kwan Ho Kit, and Kiko—are predominantly graduates born in the 1990s from the film program at Hong Kong Baptist University.[1] What began as a school project evolved into a professional venture when they decided to continue working together.[2] Initial purchases of equipment were financed through prize money won in competitions.[3] Starting with eight members at its inception in 2016, the group expanded to 13 by 2018.[2] Their main office is situated on Sha Tsui Road in Tsuen Wan District.[4]

Pomato’s productions are short comedic sketches lasting anywhere from a few seconds up to two minutes, focusing mainly on romantic relationships, friendships, and the nuances of daily life in Hong Kong.[5][6] The primary scriptwriters, Ko and Kenneth, draw upon trending online conversations to ensure their stories authentically reflect local experiences.[2] Their work is recognized for its humor and strong relatability among audiences.[1] By August 2019, their Facebook audience had grown to 130,000 followers,[5] which facilitated opportunities for external collaborations.

Their sketches typically feature a compact cast portraying relatable characters and employ straightforward humor favored by Hong Kong viewers.[2] Initially experimenting with seven-second videos inspired by global trends, Pomato transitioned to comedy rich in dialogue influenced by television series such as Virtues of Harmony, known for its rapid-fire dialogue and comedic timing.[2] A significant focus is placed on couple dynamics, incorporating sincere expressions often left unspoken in real life. This strategy encourages audience interaction through partner tagging in comments. For instance, their sketch about the five-second rule amassed 660,000 views on Facebook.[2][3]

During the 2019 Hong Kong extradition bill protests, Pomato publicly aligned themselves with the movement by signing a YouTube community statement declaring "Hong Kong is seriously ill" and participating in a strike on 5 August 2019.[7] In response to the COVID-19 pandemic, they joined YouTube's "#StayHome #WithMe" initiative alongside the Hong Kong Performing Artistes Guild, delivering live performances in April 2020.[8][9] In October 2020, Pomato appeared at YouTube FanFest’s virtual event highlighting creators from the Asia-Pacific region.[10] On 20 April 2021, Pomato partnered with prominent local YouTube groups—Trial & Error, Arm Channel, and FHProductionHK—for a four-hour live broadcast featuring discussions and original films,[11] an event praised by participant Neo Yau as heralding a new era for entertainment in Hong Kong.[12]

Actors

  • (; born 25 June 1991), also known as 程人富 (Ching Yan Fu), earned a bachelor's degree from the School of Creative Media at City University of Hong Kong and holds a higher diploma from the film department of Hong Kong Baptist University. In 2016, a university peer invited him to participate in an online comedy sketch by Pomato. His resemblance to a character caught the attention of the director of the ViuTV drama Limited Education, who then invited him to audition, resulting in his casting.[13]
  • Sabrina Ng (), referred to as 阿冰 (Ah Ping), initially studied film with aspirations to become an actress. After facing difficulties breaking into the field, she joined Pomato following a freelance meeting with their team. She played the female lead in the music video for band Dear Jane's "Galactic Repairman," frequently collaborating with Pomato during the song's promotional period.[14][5][15]
  • (; born 4 April 1997) embarked on her entertainment career after high school, encouraged by her drama teacher. She is currently studying creative writing at Hong Kong Baptist University and joined Pomato to produce video content. Her given name was inspired by singer Teresa Teng, reflecting her family's admiration for the artist.[13]
  • (), known by the nickname 童童 (Tung Tung), started acting in sixth grade and became part of Pomato in 2017. Although she has a youthful look, she frequently portrays tough girlfriend characters in their sketches.[16]
  • (), who goes by 阿J (Ah J).[1]

Behind the scenes members

  • Ko Kong Lin () serves as the director.
  • Kenneth is responsible for screenwriting.
  • Kiko () manages postproduction tasks.
  • Ho Si Cai () operates the camera.

Pomato’s reputation for a fresh, upbeat image and distinctive filming style has attracted commissions from government bodies, commercial enterprises, and well-known personalities for branded videos. By late 2017, Pomato was handling around 20 advertising projects monthly, charging fees ranging approximately from to (US$ to US$) per campaign. Their clientele includes figures such as Deep Ng, Wilfred Lau, as well as organizations like the Consumer Council and the Hong Kong Police Force.

The group focuses on integrating everyday product usage scenarios that resonate with local Hong Kong audiences, employing humor and exaggeration to keep promotional content entertaining. For example, their commercial sketch "When ordering a meal in Subway" comically highlights communication challenges faced by Hong Kong customers due to language barriers. Despite its clear advertising intent, it struck a chord with viewers and effectively delivered a direct sales message at the conclusion.

In partnership with the Consumer Council and the Financial Services and the Treasury Bureau, Pomato developed educational videos demonstrating clever strategies consumers can use to refuse debt restructuring scam calls. Another sponsored piece featured actress Mimi Chu in a brief one-minute sketch cautioning against romance scams, which was prominently displayed on Chungking Mansions’ exterior wall.

Skits

Pomato’s sketch titled "Women's level of makeup depends on their counterpart? One glance will reveal who most likes you" attracted considerable attention online. It categorized makeup into four tiers: minimal makeup for daily routines; eyeliner and blush when interested in someone; full makeup including eyelash extensions and eye shadow for a man she truly adores; and finally, no makeup to reveal her authentic self exclusively to a boyfriend she loves deeply, signaling disinterest in other men.

In 2019, Pomato released a skit that tackled common misconceptions about safety pants (leggings) compared to underwear, as well as sports bras versus regular bras. The scenario depicted a boyfriend objecting to his girlfriend’s short skirt despite her wearing safety pants underneath. This sparked public debate on themes such as male chauvinism and women’s bodily autonomy. Opinions were divided between those advocating for women’s freedom of dress and others siding with the male character’s view that "safety pants are not safe." SET News commended the cast’s performances and highlighted how strongly the skit influenced conversations about respect and gender dynamics.

A 2018 Pomato sketch named "Don't call the wrong girlfriend's name" portrayed a boyfriend accidentally calling his girlfriend Tungtung by another woman’s name, Kiki. His attempt to placate her with playful excuses failed when his phone rang displaying Kiki’s caller ID, triggering Tungtung’s anger and culminating in a dramatic ending.

External links

  1. ↑ 1.0 1.1 1.2 Cite error: Invalid <ref> tag; no text was provided for refs named 沈桃2020-05-25
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Cite error: Invalid <ref> tag; no text was provided for refs named 呂珈誼2018-02-14
  3. ↑ 3.0 3.1 Cite error: Invalid <ref> tag; no text was provided for refs named 李詠2018-03-26
  4. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named IPD2020-09-18
  5. ↑ 5.0 5.1 5.2 Cite error: Invalid <ref> tag; no text was provided for refs named 蔡金伶2019-08-01
  6. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Businessweek2018-01-09
  7. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named 李納德2019-08-01
  8. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named 區慶威2020-04-18
  9. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Leung2020-04-17
  10. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named Soriano2020-09-29
  11. ↑ 陳栢宇 (21 April 2021). "四台聯播︱本地YouTube界盛事" (in 中文（香港）). HK01. Retrieved 23 April 2021.
  12. ↑ "【新浪潮】試當真、小薯茄等 YouTube 頻道合作 4.20 四台聯播 游學修：改朝換代要開始了" (in 中文（香港）). Stand News. 13 April 2021. Retrieved 23 April 2021.
  13. ↑ 13.0 13.1 Cite error: Invalid <ref> tag; no text was provided for refs named 機2019-08-08
  14. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named 踢歪囉2019-10-18
  15. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named 劉傳謙2020-06-24
  16. ↑ Cite error: Invalid <ref> tag; no text was provided for refs named 林偉德2019-02-26

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