Portal A Interactive
| Industry | Digital media, Entertainment |
|---|---|
| Products | Original digital series, branded content campaigns |
Original Content
The studio produced White Collar Brawler, a unique digital series that aired for several seasons on the Esquire Network.
Portal A launched Song Voyage, a comedic series filmed across Asia featuring the YouTube musical ensemble The Gregory Brothers. Distributed through Disney's Maker Studios, the series amassed over 30 million views, highlighted by the viral music video "Chicken Attack".
In February 2018, the studio debuted One Shot on Youtube Red, an unscripted special spotlighting WilldaBeast Adams as he searched for an emerging underground dance talent.
Portal A created and produced 5 Minutes From Home, a series starring Stephen Curry that garnered 6 million views within its initial three episodes. The second season received sponsorship from Lyft.
In 2018, Portal A revealed State of Pride for YouTube Originals, a documentary directed by Rob Epstein and Jeffrey Friedman. The film premiered at South by Southwest and earned the Best Documentary award at the GLAAD Awards.
By 2020, Portal A had introduced the scripted original series Action Royale in partnership with Snapchat Originals and released a 60-minute special titled Ultimate Home Championship through YouTube Originals. In 2023, they followed with Level Up with Stephen Curry, an episodic series also produced with Snapchat Originals.
In 2023, Portal A announced the launch of Moonshots, a content fund dedicated to investing in projects by independent creators. By 2024, over $1 million in production budgets and personnel had been allocated to more than 20 Moonshots initiatives.
Branded Content
Portal A partners with major brands including YouTube, Google, Lenovo, Target, AT&T, Volkswagen, Infiniti, Clorox, Amazon, Twitter, Sony Pictures, Procter & Gamble, Warner Bros., Universal Pictures, among others, to develop social video campaigns.
The firm is recognized for producing the annual YouTube Rewind, which has accumulated over one billion views since its inception in 2011. Portal A also produced YouTube Rewind 2018: Everyone Controls Rewind, which became known as YouTube’s most disliked video.
Among Portal A’s collaborations with Clorox is the campaign "Best Roommate Ever" featuring Stephen Curry and King Bach. Their "#MotoMods + YouTube Heroes" campaign for Lenovo earned a One Show Pencil award in 2017. In 2018, Portal A secured Streamy Awards for Best Branded Content and Best Influencer Campaign for their work with Clorox. In 2020, they released Let's Target in collaboration with Target, showcasing personalities such as Laverne Cox, Tabitha Brown, Emma Chamberlain, among others.
Portal A’s Lenovo initiatives include #CreatorOdyssey, a global campaign featuring creators from around the world.
The company has also engaged in political efforts; it partnered with the Hillary Clinton 2016 campaign targeting young voters in key swing states. In 2020, Portal A supported Joe Biden’s presidential bid through the social media campaign #ImVotingFor and produced the documentary film American Pathogen, which examined the Trump administration’s handling of the COVID-19 pandemic.
Recognition
Portal A earned the title of Agency of the Year from the Streamy Awards and was honored as Brand Entertainment Agency of the Year by Campaign US. Additionally, it received accolades as Content Agency of the Year and Video Agency of the Year from Digiday, along with being named Digital Studio of the Year by Cynopsis.
Adweek featured Portal A for its expertise in producing both branded and original content tailored to emerging digital audiences. Business Insider recognized the company as a preferred partner for social video marketing driven by influencers, emphasizing its ability to operate outside conventional agency frameworks.