PowerReviews
| Company type | Private |
|---|---|
| Industry | Marketing technology |
| Founded | 2005 in Chicago, Illinois, United States |
| Fate | Acquired by 1WorldSync in August 2023 |
| Headquarters | Chicago , United States |
Area served | North America, Europe, Middle East, Africa |
| Products | User-generated content solutions including product ratings, customer feedback, Q&A, product sampling, visual content, social media integrations, analytics tools |
| Owner | 1WorldSync |
| Parent | 1WorldSync |
| Website | powerreviews |
PowerReviews is a software enterprise headquartered in Chicago, Illinois that delivers solutions enabling brands and retailers to gather, showcase, and evaluate user-generated content (UGC) on their e-commerce platforms. The company's suite includes features such as product ratings, customer feedback, Q&A sections, product sampling initiatives, visual content like images and videos, social media integrations, and analytics tools for assessing product performance.
With its main office in Chicago and an additional location in London catering to clients across Europe, the Middle East, and Africa, PowerReviews operates within the marketing technology industry by providing instruments that drive improved online consumer interaction and sales growth.
History
Established in 2005 in Chicago, PowerReviews secured $37 million in funding by 2012 from investors such as Menlo Ventures, Draper Richards, Lehman Brothers, Tenaya Capital, and Four Rivers Group. That same year, the company was acquired by competitor Bazaarvoice for $151 million, a deal that raised antitrust issues due to the relatively small market segment.
In 2014, Viewpoints, a firm specializing in consumer reviews, bought PowerReviews from Bazaarvoice and consolidated operations under the PowerReviews name. The company further broadened its capabilities by acquiring BzzAgent from Dunnhumby in 2018 and Stella Pulse from StellaService in 2019.
Most recently, in August 2023, PowerReviews was purchased by 1WorldSync, a specialist in product content management technology, aiming to strengthen its service offerings for brands and retailers focused on increasing online revenue.