Power FM 98.1
| Company type | Subsidiary |
|---|---|
| Industry | Radio broadcasting |
| Founded | June 7, 1995 in Muswellbrook, New South Wales, Australia |
| Fate | Acquired by Australian Radio Network in January 2022 |
| Headquarters | Muswellbrook , Australia |
Area served | Hunter Valley region, New South Wales, Australia |
| Products | Radio broadcasting (Adult contemporary music) |
| Owner | Australian Radio Network (ARN) via Radio Hunter Valley |
| Parent | Radio Hunter Valley |
| Website | www |
Power FM 98.1 (call sign: 2VLY) is a regional broadcaster serving the Hunter Valley area in New South Wales, Australia. Operating from Muswellbrook, its signal covers Muswellbrook, Singleton, Scone, Aberdeen, Merriwa, Murrurundi, and nearby communities.
The station is owned and managed by ARN through its subsidiary Radio Hunter Valley. Power FM shares its Muswellbrook studios at 100 Bridge Street with sister stations 2NM and 94.5 Hot Country. It began broadcasting on 7 June 1995 as a supplementary licence to Radio Hunter Valley, following initial test simulcasts from 2NM.
Transmitting on 98.1 MHz FM from Mount Arthur near Muswellbrook, Power FM holds a licence for 20 kilowatts but operates at half power (10 kilowatts) to prevent interference with Newcastle and Tamworth radio markets. Additionally, since 2004, it operates a 50-watt relay on 102.7 MHz in Merriwa, established under the federal radio blackspots initiative.
Power FM offers an adult contemporary playlist featuring tracks from the 1980s through to current top 40 hits, focusing on an audience younger than 35 years old. In 2009, it broadened its audience by introducing online streaming alongside sister station 2NM.
In January 2022, ARN completed the acquisition of Power FM and other stations from Grant Broadcasters, a transaction announced in November 2021. This takeover allows Power FM to utilize ARN’s iHeartRadio platform within regional markets. Although it will integrate with ARN's KIIS Network, Power FM will maintain its recognized brand identity.