Prisma Labs
| Company type | Private |
|---|---|
| Industry | Technology |
| Founded | 2016 |
| Founder | Andrey Usoltsev, Alexey Moiseenkov, and a group of Russian developers |
| Headquarters | Sunnyvale , United States |
Key people | Andrey Usoltsev (CEO) |
| Products | Prisma, Lensa |
Prisma Labs is a technology firm headquartered in Sunnyvale, California, recognized for creating the Prisma and Lensa applications.
History
Established in 2016 by Andrey Usoltsev, Alexey Moiseenkov, and a group of Russian developers, Prisma Labs debuted the Prisma app the same year, utilizing artificial intelligence to convert photographs into diverse artistic styles. Andrey Usoltsev holds the position of CEO. Two years later, in 2018, the company released Lensa, an application designed for photo and video editing.
In November 2022, Lensa introduced a "magic avatars" feature that employs AI alongside user selfies to create stylized portraits within minutes for a fee. This functionality is powered by Stable Diffusion, an open-source text-to-image model created by Stability AI. According to Prisma Labs, user images are utilized to train its AI systems, with the user agreement permitting Lensa to use uploaded content to enhance the app without providing compensation.
The Lensa application has been criticized for producing overly sexualized depictions of women and girls, including content generated without consent, a bias not observed in images of men.
Datasets
The Magic Avatar feature in Lensa operates using the Stable Diffusion generative model. Stable Diffusion is open source and was trained on the LAION 5B dataset, which contains 5.85 billion image-text pairs filtered by CLIP and sourced from Common Crawl.