Project Worldwide
| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 2010 |
| Founder | Robert G. Vallee Jr. |
| Headquarters | Auburn Hills, Michigan , United States |
Area served | Global |
Key people | Chris Meyer (CEO) |
| Products | Advertising and marketing services |
| Owner | Employee Stock Ownership Plan (ESOP) |
Project Worldwide, commonly referred to as Project, is a privately owned advertising holding company headquartered in Auburn Hills, Michigan. Established in 2010, the firm operates 14 agencies under an employee stock ownership plan (ESOP). Its agency roster features ARGONAUT, Darkhorse, G7 Entertainment Marketing, George P. Johnson, MNSTR, Motive, NOMOBO, OS Studios, Partners & Napier, Praytell, Raumtechnik, Spinifex Group, Talisman, and Wondersauce.
Chris Meyer has held the position of CEO since May 2025, succeeding Robert G. Vallee Jr., who previously served as both Chairman and CEO.
In 2024, Project was recognized by Ad Age as one of the leading global agency holding companies.
History
Robert G. Vallee Jr., then Chairman and CEO of George P. Johnson (GPJ), founded Project Worldwide in 2010 to serve as a holding entity for GPJ and its acquired agencies including Juxt (California), Spinifex Group (Australia), and Raumtechnik (Germany). The company is entirely owned by employees through an ESOP.
The acquisition of Rochester-based Partners & Napier took place in 2011. The following year, Project expanded by adding Denver's full-service agency Motive and launching ARGONAUT in San Francisco alongside shopper marketing firm Shoptology.
Between 2016 and 2017, Project broadened its portfolio with the purchase of Brooklyn's PR agency Praytell and New York’s digital creative agency Wondersauce. During this period, Project also initiated Project Pledge to match charitable contributions made by employees and acquired Melbourne-based consumer engagement agency Dig+Fish.
In 2018, the company acquired Darkhorse, an experiential agency based in Auckland. The subsequent year saw the integration of Los Angeles' Pitch agency into Denver’s Motive.
The diversification continued in 2021 with the acquisition of OS Studios—focused on gaming and Gen-Z audiences—and through GPJ’s significant investment in creative agency NOMOBO.
In December 2023, Project strategically invested in Talisman, a full-service sports marketing agency located in Dubai. By September 2024, it extended its global footprint by acquiring MNSTR, an integrated creative agency based in Paris.